Director Of Marketing

About FleetPulse

FleetPulse is transforming the commercial transportation industry by digitizing trailers, unlocking new value in supply chains. Our platform enables fleets to remotely assess trailer roadworthiness, status, and positioning while extracting actionable insights to optimize operations and differentiate their service offerings.

We are looking for a Director of Marketing to own and scale our marketing function. This role is ideal for a hands-on marketing leader who thrives in a zero-to-one environment, balancing strategic vision with tactical execution.

Your Mission

As our Director of Marketing, your objective is to build and optimize our B2B marketing engine to drive awareness, generate leads, and support sales. You will own three core areas:

1. Establish and Tune Our B2B Lead Generation Engine

• Develop and execute a demand generation strategy, leveraging digital marketing, content, and outbound campaigns.

• Optimize marketing funnel conversion rates, refining lead qualification and handoff processes with sales.

• Implement marketing automation tools and analytics to track, measure, and improve performance.

2. Iterate and Expand on Our Messaging & Content

• Craft compelling value propositions and messaging that resonate with fleet operators, OEMs, and supply chain stakeholders.

• Develop and scale content marketing efforts, including blogs, case studies, whitepapers, and videos, to educate and engage prospects.

• Collaborate with sales and product teams to ensure consistent messaging across channels and customer touchpoints.

3. Manage Events (e.g., Trade Shows, Customer Events)

• Plan and execute industry events, trade shows, and customer summits to enhance brand visibility and generate leads.

• Develop event-specific marketing strategies, including pre-event outreach, on-site engagement, and post-event follow-ups.

• Own sponsorship and partnership opportunities to maximize impact and ROI from industry engagements.

Who You Are

• B2B marketing leader with 7+ years of experience, preferably in IoT, SaaS, logistics, or supply chain technology.

• Proven track record of building demand generation programs in B2B that drive pipeline and revenue.

• Strong storyteller with experience developing and refining go-to-market messaging.

• Hands-on operator who thrives in an early-stage, high-growth environment.

• Comfortable navigating and improving sales productivity tools (eg Salesforce, Apollo)

• Nice to have: Experience managing events (eg customer events, trade shows), driving measurable business outcomes.

Why FleetPulse?

• Opportunity to build and own the marketing function in a fast-growing, category-defining company.

• Work on cutting-edge technology at the intersection of IoT, data, and supply chain transformation.

• Join a mission-driven team passionate about making commercial fleets smarter and more efficient.

Ready to drive the marketing strategy at FleetPulse? Apply now!