Director Of Marketing

Full Time • Glendale, AZ, United States of America

nan - nan (Nan) Added 6 hours, 20 minutes ago

Summary

LOCATION

Desert Diamond Arena

QUALIFICATIONS

BA/BS Degree in Marketing or related field, minimum 7 years of experience in marketing, knowledge of media buying and promotions, managerial experience, and proficiency in social media platforms and marketing software.

RESPONSIBILITIES

Oversee marketing functions, develop promotional campaigns, manage relationships with event promoters and media partners, handle advertising negotiations, and supervise the marketing team. Responsibilities also include sales strategy development, media settlement management, and website maintenance.

INDUSTRY

Entertainment and Event Management

SHORT DESCRIPTION

The Director of Marketing will lead the marketing department at Desert Diamond Arena, focusing on event promotion and branding, managing marketing campaigns, building relationships with key partners, and overseeing a team to drive revenue through various sales opportunities.

The Director of Marketing at Desert Diamond Arena will oversee all functions of the Marketing department as they relate to creation and implementation of detailed promotional and marketing programs of venue event, venue branding and social media platforms. A primary focus will be placed on the promotion of concerts and sporting events, meetings and private events, premium seating and other products and events within the venue. This individual will partner with the Marketing manager to work closely with the event promoters to develop and implement creative marketing campaigns that promote public awareness, drive revenue through ticketing, ancillary inventory, private events and premium seating sales opportunities . Responsibilities include: Nurturing key relationships with event promoters and media partners; overseeing the media buying and billing process of both traditional and paid media; venue sponsor prospecting, supporting private event and premium sales teams, contract negotiation and fulfillment; establishing local marketing and advertising relationships to form promotional partnership and trade opportunities; managing both the Marketing & Social Media Manager and Marketing Coordinator and coordinating internally for successful event planning.

Responsibilities:

Advertising and promotions:
- Ensure the development, implementation, maintenance and reconciliation of comprehensive marketing and promotional plans.
- Negotiate advertising rates and contracts, explore non-traditional media-related sponsorship agreements, and contract successfully for events
- Create, prepare and implement advertising and promotional plans for booked events in conjunction with tour promoter.
- Negotiate and maintain promotional partnerships with corporate partners and media representatives.
- Nurture key relationships with event promoters, media partners, and overseeing the media buying and billing process.
- Develops & facilitates Sales & Marketing campaigns in support of Premium Seating, Private Events and other lines of business.

Advertising/Public Relations Function:
- Revenue prospecting, contract negotiation and fulfillment
- Establish local marketing and advertising relationships to form promotional partnership and trade opportunities
- Generate new marketing leads, negotiate agreements and activate trades to reduce departmental spending and to help offset budgeted line items.

Administrative:
- Manage event media settlement, including collecting invoices, coding and back up materials · Oversee and direct content updates on venue and ticketing website
- Develop a sales strategy to sell tickets
- Oversee website maintenance, email marketing, social media initiatives and graphic design projects as well as other marketing duties as needed
- Manage, coach, counsel and direct the activities of the Manager, Marketing and Social Media

Qualifications:

A minimum education level of: BA/BS Degree (4-year) in Marketing (preferred), Business or related
A minimum of 7 years of related work experience
Knowledge of marketing, media buying, promotions, sponsorship management, public relations, website and social network maintenance
Managerial experience with ability to lead and represent the Marketing Department
Works well independently and as part of a team.
Creative thinking, strong initiative, and verbal presentation skills.
Self- starter, strong organizational skills, ability to prioritize and meet deadlines.
Proficient in Power Point, Word, Excel, Photoshop, Illustrator, and web research strategies.
Proficient in social platforms such as Facebook, Twitter, Google +, Instagram, YouTube and Pinterest
Ability to work flexible schedule including evenings, weekends and holidays
Sponsorship Sales/Relationship Building experience a plus
Live event or sports industry experience a plus

ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

Tailor Your Resume to Match this Job!

Apply

Share with Friends!