Director Of Marketing Analytics & Digital Strategy
LOCATION
Remote (with options in Kearney and Omaha, NE)
QUALIFICATIONS
Bachelor's degree in business/analytics, marketing, digital/multimedia, journalism/advertising/communications, or related field, 7+ years of experience in a similar field, and 3-5 years of prior management experience.
RESPONSIBILITIES
Lead the development of marketing plans and digital strategies, manage client reporting and analytics, translate data into actionable insights, drive growth through effective marketing strategies, manage digital team, and communicate with stakeholders at all levels including C-suite executives.
INDUSTRY
Health Science Marketing
SHORT DESCRIPTION
Seeking a Director of Marketing Analytics & Digital Strategy to transform data into insights and lead digital strategy for health science clients. Promote collaboration, ensure data integrity, and inspire innovation in marketing approaches.
Do you geek out over data and love using your problem-solving and technical expertise to help clients do good and drive change? Do you embrace the chance to convert raw data into actionable insights and create captivating visualizations to present to clients? If so, a role as SCORR’s Director of Marketing Analytics & Digital Strategy could be a perfect way to get more from your career.
US: SCORR Marketing is the preferred marketing partner for health science companies around the globe. With thriving teams based in Kearney and Omaha, NE, and remote members throughout the U.S. and around the world, we create brands and marketing solutions that matter.
Our work culture prioritizes diverse perspectives and individual initiative alongside excellent communication and personal comradery. You can join our team in Nebraska or from your home office. We’ve had a remote contingent since before it was “a thing,” so we’ve got you covered.
YOU: Have a knack for translating complex data and reports into clear, digestible narratives that resonate with clients. Laser-sharp, concise, and highly analytical, you excel at communicating digital strategy across clients, stakeholders, and cross-functional teams with confidence and clarity. With years of experience in B2B marketing, you bring your strategic expertise to social, email, and media campaigns, all while leading and developing the digital team.
Job Responsibilities:
- Develop key performance indicators aligned with business objectives for annual marketing plans, campaigns, and other client strategies
- Lead the internal development of client reporting, analyze cross-channel performance (digital, social, email, paid media, events, etc.), identify trends, and provide actionable improvements
- Translate complex data into clear, concise, and actionable insights for internal stakeholders and clients
- Partner with cross-functional teams to align analytics with business objectives
- Ensure data integrity and accuracy by managing and validating sources
- Manage reporting vendor and freelance relationships
- Drive growth and ROI by achieving client’s marketing goals and KPIs through effective digital strategy
- Develop digital plans and strategy incorporating web, SEO/SEM, AMB, and social through collaboration with client service and service line teams
- Inspire teams to be on the forefront of digital approaches, including demand generation and life cycle management
- Identify gaps or opportunities to expand digital-related solutions, as well as building them internally
- Serve as a client-facing leader, effectively communicating across stakeholders at all levels, including global C-suite executives to marketing managers
- Lead and manage the digital team
Requirements:
- Ability to deliver complex information clearly and concisely
- Ability to work in a fast-paced, quality and results-focused environment
- Bachelor’s degree in business/analytics, marketing, digital/multimedia, journalism/advertising/communications, or related field
- 7+ years of experience in similar field
- 3-5 years of prior management experience
Desired Qualifications:
- Excellent organizational and time management skills
- Experience reporting results to C-suite leaders
- Overall digital specialist with an integrated marketing strategy background
- Driven by opportunity to collaborate and grow global, innovative life science organizations
- Experience with marketing automation platforms and paid search
Job Type: Full-time
Pay: From $110,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Life insurance
- Parental leave
- Professional development assistance
- Referral program
- Retirement plan
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: Remote
Tailor Your Resume to Match this Job!
Share with Friends!
Similar Jobs
Upper Deck
Maid in Hoboken
Travel Medford
Create & Cultivate
Concord Music Group, Inc.
ReCor Medical
MTM LLC
Flosports