Director Of Marketing And Communications

** Please do not add see resume or your application will not be considered.

GREAT BENEFITS!

PTO, Medical, Vision, Dental, Life, and Family Tuition Scholarship program

Job Purpose: The Director of Marketing is a strategic leader responsible for overseeing and orchestrating our marketing & outreach efforts to promote brand loyalty, awareness, customer engagement, and ultimately revenue growth. Tasked with developing and implementing comprehensive marketing strategies, the Director of Marketing collaborates with company leaders, locations, and departments to ensure alignment with the company’s overall business goals. They analyze market trends, consumer behavior, and competitive landscapes to identify opportunities and formulate effective campaigns. Overall, a Marketing Director plays a pivotal role in shaping and executing a company's marketing vision to achieve long-term success. They lead the agency to achieve growth expectations according to revenue, census and start of care budget goals. This position leads the execution of the Sales and Marketing plan to build relationships with referral sources within the communities we serve while leading the growth of the agency and supporting the growth of the organization, as a whole. Must be creative and enjoy working within an entrepreneurial environment that is mission-driven, results-driven, and community oriented.

Qualifications

• Strong understanding of marketing principles and strategies
• Proficiency in business analytics in order to forecast growth opportunities including excel and CRMs
• Demonstrates experiences of developing strategies and solutions to drive sales
• Demonstrated prioritization and organization skills.
• Demonstrated ability to write effective business and sales plans and budgets.
• Demonstrates experiences of developing strategies and solutions to drive sales
• Demonstrated prioritization and organization skills.
• Ability to think creatively and strategically
• Experience in digital marketing, including social media, SEO, and content marketing required
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
  
• Experience in home care or healthcare is highly preferred.

Responsibilities

• The Director of Marketing is a strategic leader responsible for overseeing and orchestrating our marketing & outreach efforts to promote brand loyalty, awareness, customer engagement, and ultimately revenue growth
• Tasked with developing and implementing comprehensive marketing strategies, the Director of Marketing collaborates with company leaders, locations, and departments to ensure alignment with the company’s overall business goals
• They analyze market trends, consumer behavior, and competitive landscapes to identify opportunities and formulate effective campaigns
• Director of Marketing manage a diverse range of activities, including advertising, digital marketing, business to business & direct to consumer marketing initiatives
• A crucial aspect of the role involves staying abreast of industry innovations and emerging trends to keep the organization's marketing approach innovative and competitive
• Overall, a Director of Marketing plays a pivotal role in shaping and executing a company's marketing vision to achieve long-term success
• Other duties as assigned.