Director Of Marketing (Ecommerce)

Location: Remote (United Stats)

Summary:
Tumbler is looking for a world-class Director of Marketing to lead our customer acquisition, engagement, and retention efforts in a competitive e-commerce landscape. This role is leveraging paid and social media, conversion optimization, and lifecycle marketing to maximize growth and revenue.

The ideal candidate is a strategic and analytical leader with expertise in social media, paid media, performance marketing, retention strategies, and e-commerce growth metrics. This role does not include responsibilities for brand identity, messaging, or overall brand positioning, as these functions are managed separately within the organization.

Responsibilities:

• Social Media & Influencer Performance
  • Oversee paid social media campaigns to drive acquisition and optimize cost-efficiency
  • Manage performance-based influencer partnerships, ensuring measurable ROI from collaborations
  • Collaborate with the content and creative teams to develop high-converting ad assets
• Marketing Strategy & Growth
  • Develop and implement a data-driven, performance-first marketing strategy to drive customer acquisition and maximize ROI
  • Own and optimize marketing KPIs, including customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rate optimization (CRO)
  • Stay ahead of digital marketing trends, emerging growth tactics, and competitive strategies
• Performance Marketing & Acquisition
  • Lead all paid media efforts, including Google Ads, Meta Ads, TikTok Ads, affiliate marketing, and programmatic advertising
  • Optimize ad spend across channels using A/B testing, audience segmentation, and retargeting strategies
  • Work closely with the analytics team to monitor and improve marketing attribution models, LTV, and CAC
• Retention & Lifecycle Marketing
  • Develop and execute email, SMS, and loyalty-based retention strategies to maximize lifetime value (LTV)
  • Implement subscription and repeat purchase initiatives to improve customer retention rates
  • Continuously test and refine customer engagement strategies based on data-driven insights
• Collaboration & Execution
  • Work cross-functionally with product, sales, and customer support to align paid efforts with revenue goals
  • Manage relationships with external agencies, media buyers, and vendors to optimize acquisition efforts
• Budget & Reporting
  • Oversee the marketing budget, ensuring efficient allocation of resources to meet growth objectives
  • Regularly report on campaign effectiveness, making strategic adjustments as needed

Qualifications:

• 8+ years of experience in digital and performance marketing, with at least 3 years in a leadership role in e-commerce
• Proven expertise in paid media strategy, CAC optimization, ROAS improvement, and LTV growth
• Deep knowledge of Google Ads, Meta Ads, TikTok Ads, affiliate marketing, and conversion rate optimization
• Experience with A/B testing, marketing attribution modeling, and analytics tools (Google Analytics, Triple Whale, Northbeam, etc.)
• Strong analytical mindset with a focus on data-driven decision-making
• Experience with marketing automation and retention tools (e.g., Klaviyo, Postscript, Attentive)
• Excellent leadership, communication, and team-building skills

Key Success Attributes:

• Top Performer Mentality: You approach challenges with a relentless drive for excellence and have a proven track record of being the best in your field.
• Ownership & Accountability: You operate with a growth mindset, taking full responsibility for outcomes and celebrating wins as a team.
• Pioneering Mindset: You thrive in an environment that demands innovation, creativity, and an entrepreneurial approach to solving complex problems.

Employment Information:

• This position is fully remote for candidates based in the United States
• Some travel may be required for in-person collaboration

About Tumberware:
At Tumbler, we’re not just revolutionizing kitchen tools; we’re creating a workplace where innovation, collaboration, and personal growth thrive. We believe the best results come from the best people. We are looking for individuals that see challenges as opportunities and aspire to raise the bar in everything they do. We’ve built our reputation on innovation and excellence, and we invite you to bring your expertise to a team that’s redefining what’s possible.

Our journey started with a simple idea: to make knife maintenance accessible and efficient. Today, we bring that same simplicity and excellence to how we operate as a team. We empower our team to take ownership of their work, think creatively, and make a meaningful impact every day.

Join us and make your mark at Tumbler, where great work leads to great results—and great careers.

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