Director Of Marketing, Us Industrial

Full Time • Los Angeles, CA, United States of America

123,104 - 155,877 (Yearly) Added 1 week, 6 days ago

Summary

LOCATION

Flexible hybrid position, remote work from any major U.S. city.

QUALIFICATIONS

8+ years of integrated B2B marketing experience in commercial real estate (industrial preferred), strong writing and editing skills, expertise in Adobe Creative Suite, and knowledge of CRM systems (HubSpot/Salesforce a plus).

RESPONSIBILITIES

Lead marketing strategies for the U.S. Industrial Business, create engaging content, oversee marketing events, enhance digital platforms, develop sales tools, and manage internal communications and media presence.

INDUSTRY

Commercial Real Estate

SHORT DESCRIPTION

As Director of Marketing for the U.S. Industrial Business at Avison Young, elevate brand presence through innovative marketing strategies, content creation, and collaboration with cross-functional teams to drive growth and demand.

Our Story:

Avison Young is a global commercial real estate brokerage and advisory firm, offering transaction, management, financial and consulting services. We’ve designed our corporate structure to best serve our clients by enhancing collaboration across our organization.

At Avison Young, we are committed to providing a comprehensive suite of commercial real estate services to our clients while fostering a supportive and inclusive workplace culture for our employees. Our collaborative approach and emphasis on personal and professional growth create an environment where individuals can thrive. Real estate can have a significant positive impact on people’s lives – and we’re in the business of making spaces and places work better for people. Our purpose is to create real economic, social and environmental value as a global real estate advisor, powered by people.

If you're looking for career opportunities where you can excel and contribute to a strong company culture, we want to hear from you. Join our highly motivated team and take pride in your work as we create a better future together.

Overview:

Are you ready to drive our marketing efforts and elevate our Industrial Platform? Join us as the Director of Marketing for our U.S. Industrial Business and become a vital partner to the Director of Client Operations. You'll be a key player on the U.S. Industrial Leadership team and collaborate daily with our U.S. Industrial Market Intelligence team that drives business development and market research.

As our Industrial Director of Marketing, you'll channel your creativity and motivation into leading marketing strategies designed to hit our ambitious growth targets. You'll craft engaging content, develop tools, and orchestrate comprehensive campaigns that consistently drive demand. Your mission is to elevate Avison Young’s Industrial profile, positioning us as thought leaders and premier experts across various industry sectors.

In this role, you’ll do more than just devise strategies—you’ll work hands-on with our digital, communications, public relations, sales enablement, and market intelligence teams every day. We’re on the hunt for a proactive marketer who is as adept at crafting strategies as they are eager to roll up their sleeves and implement them, equipped with a strong Adobe skill set and a refined eye for design.

This flexible hybrid position allows you to make an impact from any major U.S. city. If you’re a marketing expert eager to develop and implement groundbreaking marketing solutions, join us at Avison Young and help us lead the Industrial Business forward!

Responsibilities:

Engage daily with the Director of Client Operations and the Market Intelligence team, playing a crucial role in our dynamic U.S. Industrial Platform team.
Team up with Industrial subject matter experts to craft compelling content that resonates with our target audience. This includes everything from white papers and blog posts to webinars, events, infographics, and videos.
Redefine the aesthetic of our Industrial Business with fresh presentation decks, capability brochures, and other key business development materials.
You will oversee the marketing aspects of our events, including the annual 2-day Industrial Summit, handling everything from crafting invitations and coordinating sponsorship materials to developing presentation decks.
Leverage your digital expertise to upgrade our website and social media platforms in partnership with the digital team, focusing on creating engaging landing pages, increasing web traffic and SEO, boosting user interaction, and evaluating the results.
Work closely with the sales enablement team to develop innovative sales tools and content that set us apart, including captivating client stories and testimonials.
Seek out and oversee industry sponsorships, securing thought leadership and speaking opportunities, and coordinating Avison Young’s presence at industry events and trade shows.
Lead the charge in crafting internal communications for the Industrial Business, utilizing the Orion internal communications platform.
Collaborate with Avison Young’s media communications team to elevate the brand’s profile, enhancing our media presence through strategic engagements, press releases, and social media.
Own the execution of marketing strategies for the Industrial Business, collaborating with teams across digital, communications, design, and sales enablement to bring our vision to life.

The base salary is aligned with market data and is estimated between $130,000 to $170,000 with the ability to achieve additional compensation through bonus. This salary range reflects base compensation for the position across all US locations. Within this range, individual pay is determined by work location and other factors including relevant education/training, experience, and internal equity.

Qualifications:

Qualifications

B2B marketing experience in commercial real estate (industrial a plus)
Ability to think strategically while executing marketing deliverables
Proven content marketing and social media experience
Excellent writing and editing skills
Knowledge and experience in CRM (HubSpot/Salesforce a plus)
Demonstrated ability to drive and measure results
Demonstrated leadership skills, initiative, and creativity
Comfortable presenting in front of leadership
Politically savvy, emotionally intelligent, self-aware
Comfortable with change and ambiguity
Experienced, minimum of 8+ years of integrated marketing experience

Other Qualifications/skills:

Excellent writing, editing, verbal communication and presentation skills
Strong creative “big picture” thinker
Understanding of and commitment to client service
Ability to work effectively in teams and be committed to the idea of do whatever it takes
Ability to juggle multiple projects
Advance-level knowledge of Office 365 (Word, PowerPoint, Excel)
Adobe Creative Suite skills (InDesign, Photoshop, Illustrator) a must
Bachelor’s degree preferred

Workplace Type: Hybrid (Minimum 3 days in the office) Our Equal Opportunity Commitment:

Our Equal Opportunity Commitment

Avison Young is proud to be an equal opportunity employer, committed to promoting diversity and inclusivity within our workforce. Our non-discrimination policy ensures that all individuals are treated equally, regardless of race, gender, religion, sexual orientation, or disability. We believe in fostering a positive and inclusive work environment that values accessibility and fair recruitment practices for all employees. We hope you will join us in committing to create a workplace that is fair, equitable, and welcoming to all.

Benefits offered to full time W2 employees: