Director Of Sales And Marketing

Job Title: Director of Sales and Marketing
Location: Denver metro area
Company: Gardens Care Senior Living

About Us:
Gardens Care Senior Living is dedicated to creating a supportive and nurturing environment for our residents. As we continue to grow, we are seeking an experienced, dynamic, and tech-savvy Marketing/Sales Manager to lead our marketing and sales efforts. Join a team that values innovation, collaboration, and compassion in serving our senior living community.

Key Responsibilities

• Leadership:
• Manage and lead the marketing and sales team to achieve occupancy and revenue goals.
• Mentor and train team members to enhance their skills and performance.
• Develop and implement strategies to motivate and foster collaboration among team members.
• Marketing Strategy:
• Develop and execute comprehensive marketing plans to promote Gardens Care Senior Living’s services.
• Oversee digital marketing campaigns, including social media, email marketing, and SEO.
• Create and maintain promotional materials, presentations, and event content.
• Monitor and analyze marketing metrics to assess campaign performance and ROI.
• Sales Execution:
• Drive sales initiatives to meet or exceed occupancy targets.
• Conduct tours, presentations, and community outreach to attract prospective residents.
• Build and maintain relationships with referral sources, including healthcare professionals, senior organizations, and local businesses.
• Manage the entire sales pipeline, from lead generation to closing, using CRM tools.
• Technology Utilization:
• Leverage technology platforms, including CRM systems, analytics tools, and digital marketing software, to streamline sales and marketing processes.
• Analyze data trends to inform decision-making and optimize strategies.
• Stay updated on emerging marketing and sales technologies to maintain a competitive edge.
• Event Management:
• Plan and execute marketing events such as open houses, seminars, and community engagement activities.
• Partner with local organizations to co-host events and increase brand visibility.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent experience).
• Proven experience as a Marketing/Sales Manager, preferably in the senior living or healthcare industry.
• Demonstrated success in managing a marketing and sales team.
• Strong understanding of digital marketing strategies and tools (e.g., Google Analytics, HubSpot, or similar platforms).
• Proficiency with CRM software and data analytics tools.
• Exceptional interpersonal and communication skills with an outgoing, engaging personality.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Able to drive in and around Denver area to tour/market all Colorado locations
• Ability to work independently and as part of a collaborative team.
• Flexibility to work evenings or weekends as needed for events or client meetings.

Job Type: Full-time

Pay: From $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Education:

• Bachelor's (Required)

Experience:

• Sales: 2 years (Required)

Work Location: In person