Director Of Sales At Holiday Inn Charlottesville-University Area

Who are we looking for?
Are you a sales leader who values teamwork, takes ownership of your role, and is passionate about serving our guests with warmth and hospitality? Shamin Hotels invites you to join our team! As the property sales leader, you will drive our strategic vision and inspire your team to achieve and exceed sales targets. Your ability to analyze market trends, develop comprehensive sales strategies, and foster strong client relationships will be crucial in driving revenue growth. We are seeking sales professionals with a wide variety of knowledge, skills, and sales experience to contribute to our continued success.

Position Overview:
The Sales Director plays a pivotal role in driving sales revenue, maximizing occupancy, and promoting the hotels hospitality services. Their strategic leadership, sales expertise, and customer-focused approach are essential for achieving business objectives and ensuring the success of the hotels sales
efforts across all areas of operation.
Responsibilities:
Sales Strategy Development:
Develop and execute comprehensive sales strategies to boost hotel rooms, catering services,
and food and beverage outlets.
Analyze market trends, competitor activities, and customer preferences to identify
opportunities for growth and innovation.
Client Relationship Management:
Cultivate and maintain relationships with corporate clients, event planners, travel agents, and
other potential customers.
Conduct sales meetings, presentations, and site tours to showcase hotel facilities, catering
services, and food and beverage offerings.
Revenue Generation:
Maximize occupancy rates and average daily rates (ADR) through effective pricing strategies and
revenue management techniques.
Identify opportunities for upselling and cross-selling of hotel amenities, catering packages, and
dining experiences to enhance guest satisfaction and increase revenue.

Team Leadership and Training:
Recruit, train, and supervise the sales team, including sales managers, coordinators, and support
staff.
Foster a positive and collaborative work environment that encourages teamwork, creativity, and
professional growth.
Marketing and Promotion:
Work with corporate marketing partners to develop and execute marketing campaigns and
promotional activities to drive awareness and demand for hotel accommodations, catering
services, and food and beverage offerings.
Collaborate with the marketing team to create marketing materials, advertisements, and online
content.
Participate in industry events, trade shows, and networking opportunities to promote the hotel
and its hospitality services.
Financial Management:
Manage sales budgets, forecasts, and financial reports to ensure profitability.

Qualifications:
Bachelors degree in Hospitality Management, Business Administration, or related field
(preferred).
Proven experience in hotel sales, catering sales, food and beverage sales, or hospitality
management, with a focus on sales and revenue generation.
Strong sales, negotiation, and presentation skills.
Excellent organizational and multitasking abilities.
Leadership and team management skills, with the ability to motivate and inspire others.
Knowledge of hotel operations, catering services, food and beverage trends, and revenue
management principles.
Proficiency in sales and customer relationship management (CRM) software.
Flexibility to work evenings, weekends, and holidays as required.

Why Should You Work for Shamin Hotels?
Amazing Benefits! In addition to competitive pay, we offer a range of benefits for full-time associates, including health, dental, vision, accident and short and long term disability insurance, pet insurance, gym membership discounts, Paid time off, Paid holidays, Shamin Perk discounts on tickets, rental cars and attractions, footwear discounts, 401K plan with company match, employee discounts at our branded hotels and more!
Endless Opportunities! With over 70 hotels in our portfolio and plans for further expansion, there are endless opportunities for growth and advancement at Shamin Hotels. Whether youre interested in front-line operations, corporate management, or hotel development, we have opportunities for you to
shine.
Advancement! Were proud of our track record of promoting from within. At Shamin Hotels, were committed to nurturing talent and providing opportunities for our employees to thrive. Join us and be part of a company where your potential is limited only by your ambition. We look forward to welcoming you to the Shamin Hotels family!
About Us:
Founded in 1979, Shamin Hotels is an award-winning hospitality organization with over 9,000 rooms in 76 properties. It is recognized as the largest hotel owner and operator throughout Virginia, as well as one of the top ten hotel owners in the country. Deeply rooted at the forefront of the hospitality industry, Shamin Hotels has assembled a portfolio that spans multiple renowned brands, reflecting its
commitment to developing experiential accommodations across many market segments while providing extraordinary experiences for a wide range of guests as well as growth opportunities for its associates.
For additional information, please visit www.shaminhotels.com.