Director Of Sales & Marketing

WHO ARE WE?

Come join our dedicated team at South Port Square, a wonderful place to work! South Port Square is a 40-acre campus in Port Charlotte close to Charlotte Harbor and Punta Gorda and is one of Florida’s best kept secrets! You’ll join a team with a strong work ethic, with management and co-workers who want to make a positive impact on our residents’ lives. These extraordinary leaders and role models will help you craft a long, satisfying, and fruitful senior living career at South Port Square. For over 30 years, South Port Square has been addressing the growing needs of the retiring and senior communities. Today, South Port Square is one of twelve retirement communities in Florida managed by Life Care Services (LCS), the nation’s leading developer and manager of senior living communities. We continually strive to create an environment of trust and transparency by helping employees find a sense of purpose in their job and achieve their highest potential while providing hospitality to those who work and live at South Port Square. #nonclinical

ABOUT THE ROLE:

The Marketing and Sales Director is responsible for planning, developing, directing and coordination of all aspects of selling and marketing the independent living residences. Responsibilities include direct sales, managing team performance as well as the lead generation program, including advertising, referral development and event programs.

Here are a few of the daily responsibilities of a Director of Marketing and Strategy:

• Responsible for meeting personal and team performance goals by managing sales activity to ensure sales and closing goals are met.
• Uses Direct Sales Performance Indicators (DSPI) to set goals and diagnose areas of strength or needed improvement.
• Plans, develops and executes all aspects of community independent living occupancy development, including annual marketing planning, in collaboration with Senior Housing Marketing and Sales team members.
• Fully executes the sales, marketing, referral and advertising objectives and strategies as outlined in the annual marketing plan.
• Develops and manages the Promotion and Sales budget.
• Ensures timely and accurate input as appropriate into C3 Leads and C3 LinC or other community specific systems.
• Maintains effective communication with the Executive Director and other leadership team members.
• Ensures that all prospect inquiries are managed and that timely follow through is maintained in accordance with designated time frames.
• Supervises the performance of Residency Counselors, Marketing Assistant and other team members and actively engages in coaching activities to enhance team performance.
• Staffs the office to meet business needs which may include evenings, weekends and holidays.
• Prepares and maintains accurate and timely reports as required.
• Stays updated about relevant operational, competitive and company information in order to respond effectively to prospect inquiries and community contacts.
• Adheres to Life Care Services / CRSA standards as identified in the Senior Housing Marketing and Sales Quality Assurance Manual.
• Maintains consistency with community and Life Care Services / CRSA brand by following logo usage guidelines.
• Works with team members to plan and execute seminars and events as identified in the marketing plan.
• Selects, trains, evaluates and counsels department personnel.
• Manages advertising agency and advertising plan.
• Attends and leads in-services and community training sessions as needed.
• Participates as an active member of the community leadership team.
• Assumes responsibilities for personal work areas and maintaining areas in a presentable manner.
• Implements Life Care Services Extraordinary Impressions best practices in the marketing office and influences hospitality focused environment throughout the community.
• Maintains a professional appearance at all times.

Here are a few of the qualifications we need you to have:

• Must demonstrate excellent verbal and written communication skills and have the ability to communicate and present in person, in writing, and on the telephone.
• Must be an effective presenter with both large and small groups.
• A Bachelor’s degree
• Two years sales experience or public relations experience necessary
• Supervisory experience and/or capability
• Skill in use of computer software including Microsoft Office applications
• Must be able to generate a warm, friendly and caring manner on first impression
• Maintains working knowledge of regulations that impact the industry
• Experience developing / maintaining a department budget

What We Offer:

• Work today, get paid tomorrow with DailyPay ! South Port Square now offers DailyPay - a program that allows employees to access their earned income on demand, as it's earned.
• Benefits for full and part-time staff, including health, dental, vision, 401K and more!
• Fun, caring, inclusive work environment!

Many roles in the community may require that we ask about your vaccination status. This could include MMR, chicken pox, hepatitis, flu, and COVID-19 vaccine status.

Full-Time

Salary: From $90,000 per year

If you're an enthusiastic, compassionate, senior care professional who is passionate about hospitality and senior engagement- please apply, we'd love to get to know you!

EEO Employer