Director Of S&M

Company Description

L+R Hotels is a dynamic, highly motivated global private investment company headquartered in London. Our multi-cultural, diverse business manages a 23,000 room portfolio across the UK, Continental Europe, the US, and the Caribbean. From select service hotels to award-winning five-star assets and luxurious leisure resorts, our vision is to create lasting value for investors and communities. We are committed owners and prioritize our employees, guests, and investors in everything we do.

Job Overview

The Director of Sales and Marketing is a critical leadership role focused on driving revenue growth, market positioning, and brand awareness for the hotel. This person is responsible for developing and implementing sales and marketing strategies to maximize hotel revenue and market share. This role involves overseeing the sales team, managing marketing campaigns, building relationships with clients, and analyzing market trends. The Director of Sales and Marketing works closely with the hotel management team to ensure the hotel's sales and marketing efforts align with business objectives and brand standards.

Key Responsibilities

Sales Strategy & Management

• Develop and implement comprehensive sales strategies to drive revenue growth across all market segments (corporate, leisure, group, etc.).
• Set sales targets, monitor performance, and adjust strategies as needed to achieve revenue goals.
• Lead, train, and manage the sales team to ensure effective execution of sales plans.

Marketing Strategy & Execution

• Develop and execute marketing plans and campaigns, including digital marketing, advertising, promotions, and public relations.
• Oversee the hotel's online presence, including website content, social media, and online reviews.
• Coordinate with the brand's marketing team to ensure consistency in messaging and brand standards.

Revenue Management

• Collaborate with the revenue management team to develop pricing strategies and manage room inventory to optimize revenue.
• Analyze market trends, competitor activities, and historical data to adjust pricing and sales strategies.
• Monitor key performance indicators (KPIs) and provide regular reports on sales and marketing performance.

Client Relationship Management

• Build and maintain strong relationships with key clients, travel agents, corporate accounts, and meeting planners.
• Identify new business opportunities and develop strategies to attract and retain clients.
• Conduct client meetings, site visits, and presentations to showcase hotel offerings.

Event & Conference Sales

• Oversee the sales of hotel event and conference facilities, including negotiating contracts and coordinating logistics.
• Work with clients to plan and execute successful events, ensuring customer satisfaction.
• Collaborate with the operations team to ensure seamless event execution.

Market Research & Analysis

• Conduct market research to identify trends, opportunities, and competitive dynamics.
• Analyze data to understand customer preferences, market demand, and potential areas for growth.
• Use insights to refine sales and marketing strategies.

Brand Positioning & Promotion

• Develop and implement strategies to enhance the hotel's brand positioning in the market.
• Manage the production of promotional materials and oversee advertising campaigns.
• Represent the hotel at industry events, trade shows, and networking opportunities.

Budget & Financial Management

• Prepare and manage the sales and marketing budget, ensuring effective allocation of resources.
• Monitor expenses and ROI on marketing activities to optimize budget utilization.
• Report on financial performance and provide insights for strategic decision-making.

Team Leadership & Development

• Lead and mentor the sales and marketing team, fostering a culture of excellence and collaboration.
• Conduct performance reviews, provide feedback, and support professional development.
• Create an environment that encourages innovation and continuous improvement.

Communication & Collaboration

• Maintain open communication with the hotel management team to align sales and marketing efforts with overall business goals.
• Collaborate with other departments (e.g., operations, finance) to ensure coordinated efforts.
• Provide regular updates on sales and marketing activities to stakeholders.

Compliance & Standards

• Ensure compliance with brand standards, hotel policies, and regulatory requirements in all sales and marketing activities.
• Maintain accurate records of contracts, client interactions, and marketing activities.

Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or related field; MBA or advanced certification in sales or marketing preferred.

Experience: Minimum of 7-10 years of experience in sales and marketing, with at least 3-5 years in a leadership role in the hospitality industry.

Specific Job Knowledge, Skills and Ability

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that they can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities:

• Strong knowledge of sales and marketing principles, strategies, and best practices.
• Excellent leadership and team management skills.
• Proficiency in digital marketing, social media, and online advertising.
• Strong analytical skills with the ability to interpret market data and trends.
• Exceptional communication, negotiation, and presentation skills.
• Ability to develop and maintain strong client relationships.
• Proficiency with CRM systems, marketing automation tools, and Microsoft Office Suite.
• Creative thinking and problem-solving abilities.

Licenses or Certificates

• Ability to obtain any government required licenses or certificates.

Grooming

• All employees must maintain a neat, clean and well-groomed appearance (Specific standards are available).

Other

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements,

efforts, or working conditions associated with the job. While this is intended to be an

accurate reflection of the current job, management reserves the right to revise the job or to

require that other or different tasks be performed when circumstances change (e.g.

emergencies, changes in personnel, workload, seasonality, rush jobs or technological.)