Kessler Collection

Director Of Social Media And Digital Content

Full Time • Orlando, FL, United States of America

94,184 - 119,258 (Yearly) Added 2 days, 6 hours ago

Summary

LOCATION

The Kessler Collection operates luxury boutique hotels and restaurants, though specific job location details are not provided.

QUALIFICATIONS

Bachelor's degree in Marketing, Advertising, Communications, or related field, minimum of 7 years of experience in hotel/restaurant brands overseeing social media, and 5 years managing teams. Proven track record in digital campaigns and expertise in Microsoft Office and Adobe applications required.

RESPONSIBILITIES

Lead social media strategy and execution, manage content creation across platforms, oversee digital asset management, analyze performance metrics, mentor team members, collaborate with marketing and PR for brand initiatives, and engage with influencers to enhance brand visibility.

INDUSTRY

Hospitality and Tourism (Upper Upscale/Luxury)

SHORT DESCRIPTION

The Director of Social Media and Digital Content will shape the Kessler Collection's online presence, drive engagement across social media channels, oversee content management, and lead a team in executing effective digital marketing strategies.

Overview:

An inspiring career awaits you!

The Kessler Collection is a portfolio of luxury boutique hotels, unique restaurants and experiences with a Bohemian twist. The collection's captivating hotels feature curated art, original music, unique architecture and stories around every corner, all located in destinations people want to be. Our mission of inspiring places, intuitive service, and exuberant guests means we are committed to our Grand Performers learning, development, and well-being. We believe people want to be inspired!

Grand Performers may enjoy a range of benefits, including:

Marriott Employee Discounts Worldwide
Competitive Wage & Discretionary Bonus Program
Medical, Dental, Vision Insurance
Company-Sponsored Life Insurance
Short & Long-Term Disability Insurance
Tuition Reimbursement Program
401(K) with Discretionary Company Matching Contributions
Employee Assistance Program

Responsibilities:

Objective / Purpose

This position plays a pivotal role in leading The Kessler Collection’s online presence across the digital and social media landscape. The Director of Social Media and Digital Content will be responsible for shaping the social media strategy and driving engagement across all Kessler Collection social media channels at the brand, property, and F&B outlet levels. In addition, this role will oversee content across our digital properties and web sites, including managing our channels and relationship with Marriott to ensure accuracy of brand standards, alignment and consistency. The ideal candidate will be a strategic thinker with a passion for storytelling, digital marketing and brand management.

Standards & Culture

Individuals must serve as a cultural ambassador by upholding and promoting our standards.

Image & Presence: Our team is sophisticated and purposeful in their communication and body language.
Service: Intuitive. Our team inspires the guest (and Grand Performer) experience with warmth and deliberate elegance.
Performance: Extraordinary. Our team rises to outperform and consistently be at our best for even better.

Areas of Responsibility (AOR)

Primary areas of responsibility include, but are not limited to the following:

Social Media Strategy

Develop and implement social media architecture, strategies and editorial across all Kessler channels to enhance brand visibility, engagement and growth across all platforms (Facebook, Instagram, LinkedIn and other emerging platforms).

Content Creation and Social Execution

Oversee the creation, curation and management of high qualify, on-brand, engaging content that aligns with our brand voice and objectives for social media and digital channels. This includes paid media, written, visual and video content.

Content Management

Oversee team to ensure digital platforms are up to date and correct with recent photography, content and up to date information.
Oversee audits to ensure accuracy across channels.

Analytics and Reporting

Monitor, analyze and report on social media performance metrics to measure the effectiveness of campaigns and strategies.
Use data-driven insights to optimize and improve future initiatives.

Asset Management:

Lead and manage all property and F&B photography, video and assets.
Partners with brand team for larger brand initiatives and partnerships.
Oversee Internal management of Kessler’s photography and video assets within the Digital Asset Management system; as well as distribution to approved vendors and partners.
Partner with Director of Brand Marketing and Integrated Media to direct, produce and oversee photographer sourcing, shot list creation, styling and organization of all property and F&B photoshoots.

Email Marketing

Develop comprehensive customer journey and oversee CRM management in partnership with Director of Brand Marketing and Integrated Media.
Digital Magazine/Blog
Partner with internal teams to launch effective newsletter content to drive customer loyalty and demand.

Influencer Partnerships

Identify, engage and collaborate with influencers to amplify our brand messaging and reach new audiences.
Utilize partnerships for additional needed local content.
Partner with PR for editorial as well as paid opportunities.

Collaboration

Work with VP, Marketing and Sales, PR and brand to ensure key strategies and messaging are pulled through to all digital and social channels for promotions, brand campaigns and partnerships.

Leadership

Lead and mentor a cross-functional team of social media managers, content creators, and experts to create social content, manage and grow platforms, monitor brand health, ROI and engagement, and report out on KPIs.
Lead efforts for on-property integration with GMs and local teams.

Additional items

Evaluate trends, assess new data and keep up to date with the latest marketing technique
As with any position, the tasks and responsibilities may differ from time to time as the role develops. The ultimate responsibility will require the incumbent to stay on top of the needs of the brand, properties and outlets to create strategies that create awareness and ROI.
All other duties as assigned.

Qualifications:

Knowledge / Skills / Abilities (KSA)

To perform this role successfully, an individual must have experience achieving desired result(s) in their areas of responsibility. The requirements listed below are representative of observable behaviors and essential knowledge, skill, and abilities required of a successful incumbent.

Strategic business leader - Works strategically to devise plans in alignment with organizational goals.

Cultivates engagement - Builds loyalty to the company and not to themselves. Proven ability to host/facilitate effective meetings, motivate teams to produce results with tight timeframes while simultaneously managing several projects.
Generates alignment - Ensures proper time and effort is spent to build high level performance and consistency throughout collection.
Leads with courage - Provides a culture of accountability.
Execution of plans - Utilizes our systems, tools and resources to accomplish results and achieve goals.
Strong written, verbal, and interpersonal skills.
Strong analytical skills with ability to analyze data, prepare reports and present findings.
Experience with social media best practices & strategies
Experience leading teams to success
Possesses outstanding organizational skills

Supervisory Responsibilities

Supervisory and leadership responsibilities include achieving results through providing direction and accountability of the following Grand Performers within the culture and policies established by the Kessler Collection.

Social Media Manager
Social Media Content Strategist
Digital Content Coordinator

Minimum Qualifications

Education, License, Certifications, Experience

Bachelor’s degree in Marketing, Advertising, Communications or related field –required
Minimum of 7 years of work experience in hotel and/or restaurant brands overseeing social media–required
Minimum of 5 years’ experience managing teams. –required
Proven track record of developing and executing successful social media strategies and digital campaigns –required
Experience in the Upper Upscale/Luxury Hospitality/Tourism industry – required
Skilled in the use of Microsoft Office applications, including Excel and PowerPoint – required
Skilled in the use of Adobe applications, including Photoshop and Illustrator - required

Work Environment / Conditions

The work environment/conditions described herein are representative of those that an incumbent may experience.

Must be comfortable working in a shared space, with constant noise, without the use of a private office.
Must be able to cope with frequent changing priorities and deadlines with a high degree of optimism, professionalism & collaboration.
Schedules may vary from week to week based on business demands in excess of 40 hours with or without notice.
This position requires travel up to 30% of the time. Specific details outlined by direct supervisor.

Physical Demands

The physical demands described herein are representative of those that must be met by an incumbent to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions & physical demands of this role.

While performing the duties of this job, the incumbent is regularly required to move 10lbs on a daily basis.
Push, pull, and lift up to 50lbs on a weekly basis.
While performing the duties of this job, the incumbent is regularly required to travel by foot, car, bus, airplane or other means of transportation which require sitting, waiting and standing for long and short periods of time.

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