Director Of Social Media Marketing

Full Time • Dallas, TX, United States of America

90,787 - 114,957 (Yearly) Added 8 hours ago

Summary

LOCATION

Arcis Golf - Corporate Office - Dallas, TX

QUALIFICATIONS

7+ years of progressive experience in social media marketing, proven track record of executing successful strategies, experience in hospitality, golf, or luxury lifestyle industries, strong analytical skills, excellence in project management and communication, and a Bachelor's degree in Communications, Journalism, Marketing, or related field.

RESPONSIBILITIES

Develop and implement organic social media strategies, oversee content creation and management, monitor online reputation, manage brand ambassador and influencer relationships, and track KPIs to optimize performance.

INDUSTRY

Golf and Hospitality

SHORT DESCRIPTION

The Director of Social Media Marketing is responsible for elevating Arcis Golf's digital presence through strategic social media management, content creation, and reputation management, while driving engagement across multiple platforms.

Club Location:

Arcis Golf - Corporate Office - Dallas, TX

Arcis Golf team members thrive on anticipating needs, forging connections, and elevating experiences for our team, members, and guests. We are an inclusive team of unique individuals who show up each day with a grateful spirit, humble heart, and a genuine respect for one another.

The Director of Social Media Marketing will be responsible for comprehensive organic social media, reputation management, content capture (photography, video, 3D), as well as brand ambassador, influencer and content creator strategies across Arcis Golf's corporate and club portfolio and organic social media platforms. This role combines creative direction, strategic planning, and hands-on execution to elevate the brand's digital presence and drive engagement across all organic social channels, including Facebook, Instagram/Threads, LinkedIn, Twitter/X, TikTok, YouTube, local listings, GMB and others as needed. The position reports directly to Chris Crocker, Chief Marketing Officer, and plays a crucial role in shaping the company's digital narrative and social media community engagement strategies.

Key Responsibilities

Social Media Planning & Delivery
Develop and implement comprehensive organic social media strategies aligned with corporate objectives and individual club goals
Stay current with social media trends, tools, and best practices, as well as identify and evaluate new social platforms and technologies
Develop innovative campaigns to drive engagement and growth
Lead the development and ongoing refinement of social media best practices and guidelines for both corporate and club-level communications
Establish and track KPIs to measure success, optimize performance across all platforms, and provide regular reporting on channel and content performance
Monitor social media analytics, engagement rates, and industry trends to implement innovative social media tactics to maintain competitive advantage
Content Curation and Management
Oversee the creation, curation, and distribution of compelling content across multiple channels including social media, website, email, and digital platforms
Manage the production of high-quality multimedia content including long form sizzle reels and drone videos, short form videos, high-res photos, 3D matterport models, articles, and other social media assets
Plan roadmap and build out the Arcis organic social media, brand ambassador and creator content calendar across platforms
Work with the field/MRCs on club content calendars that support membership initiatives, private events, tournaments, pillar programming, ROI projects and more
Coordinate with clubs to capture and showcase local events, tournaments, and member experiences and to create locally-relevant content marketing
Ensure all content adheres to brand guidelines and maintains consistent quality standards
Reputation Management
Monitor and manage online presence across all social platforms, listening platforms and review sites
Develop and implement strategies for managing and improving online reputation
Create response protocols for customer feedback and crisis management
Train and support club-level teams in reputation management best practices
Brand Ambassador and Influencer Management
Identify, evaluate, cultivate, and manage relationships with national brand ambassadors, as well as local, regional, SME, industry influencers and content creators who align with the brand and business objectives
Negotiate, support, and manage content creator partnerships, including contract terms, deliverables, marketing campaigns (that are aligned with business objectives) and performance metrics
Develop creative briefs and campaign guidelines for influencer, content creator and brand ambassador collaborations
Track, monitor, measure and optimize influencer, content creator and brand ambassador campaign performance to maximize ROI

Qualifications

7+ years of progressive experience in social media marketing
Proven track record of developing and executing successful social media strategies across channels
Experience in hospitality, golf, or luxury lifestyle industries
Experience with enterprise-level content management systems and managing multi-location content strategies
Strong analytical skills with experience in social media metrics and ROI measurement
Excellence in project management and team leadership
Excellence in written and verbal communication
Strong understanding of non-digital and digital marketing and social media strategies
Experience managing and developing high-performing teams, agencies, and partners
Bachelor's degree in Communications, Journalism, Marketing, or related field

Arcis Golf provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Arcis participates in E-Verify, the government program that certifies an employee's right to work for us in the U.S.

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