Director Of Strategic Marketing, Nat

What We Need
Corpay is looking to hire a Director of Strategic Marketing within our North American Trucking division. This position falls under our Vehicle Payments line of business and is a hybrid role based out of Atlanta, GA, or Brentwood, TN. In this role, you will focus on demand generation, customer retention, and product marketing while achieving business objectives. As the Director of Strategic Marketing, you will lead demand generation and customer lifecycle marketing strategy, focusing on driving high-quality leads and optimizing the acquisition funnel. This is a hands-on role where you’ll architect the marketing strategy while also driving day-to-day execution. You will report to the Sr. VP of Strategic Marketing, have direct reports, and regularly collaborate across various business units.

How We Work
As a Director of Strategic Marketing, you will be expected to work in a hybrid environment. Corpay will set you up for success by providing:

• Assigned workspace in our Atlanta, GA or Brentwood, TN office
• Company-issued equipment
• Monthly home internet stipend

Role Responsibilities

• Growth Strategy Development: Developing, leading, and executing a demand generation strategy that aligns with Corpay’s growth objectives, market positioning, and sales goals.
• Pipeline Growth: Owning the marketing pipeline and being accountable for pipeline generation and progression, ensuring that the team meets or exceeds monthly and quarterly lead generation targets.
• Digital Marketing Execution: Building integrated, highly targeted multi-channel campaigns and programs that drive customer acquisition, retention, and expansion.
• Product Marketing: Collaborating with Product Management to develop positioning and messaging for key products.
• Sales Enablement: Equipping sales teams with impactful resources to effectively communicate value propositions and close deals.
• Data Analysis: Fostering a data-driven culture, leveraging analytics to define and track KPIs, optimizing and measuring campaign ROI, lead velocity, and pipeline contribution.
• Team Leadership: Leading, mentoring, and managing a team of campaign managers, providing guidance on campaign development, best practices, and performance optimization.
• Cross-Functional Collaboration: Partnering with Sales, Product, Creative, Marketing Operations, and Customer Success teams to align on go-to-market strategies and ensure cohesive execution across all channels.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
• Minimum of 10-15 years of experience with demand generation, product, and customer marketing.
• Minimum of 3 years of people management experience.
• Excellent communication skills, capable of engaging with marketing & sales teams and executive-level stakeholders.
• Ability to perform in-depth analysis and create accurate forecasts based on disparate data sources to inform marketing investments.
• Ability to manage competing priorities effectively and build strong relationships with organizational stakeholders.
• Strong work ethic and self-starter mentality, with the ability to excel in both individual contributor roles and people management.
• Experienced and conscientious people leader who excels at coaching, providing vision, working collaboratively with team members, and acting as a cross-team connector for product marketing, sales, customer, and partner marketing.
• A proactive mindset and ability to work cross-functionally across teams to drive lead and pipeline goals.
• Working knowledge of Salesforce CRM, Salesforce Marketing Cloud, and Adobe Analytics.

Benefits & Perks

• Medical, Dental & Vision benefits are available the 1st month after the hire
• Automatic enrollment into our 401k plan (subject to eligibility requirements)
• Virtual fitness classes offered company-wide
• Robust PTO offerings including: major holidays, vacations, sick, personal, & volunteer time
• Employee discounts with major providers (i.e. wireless, gym, car rental, etc.)
• Philanthropic support with both local and national organizations
• Fun culture with company-wide contests and prizes

Equal Opportunity/Affirmative Action Employer
Corpay is an Equal Opportunity Employer. Corpay provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department.
For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency
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