Director, Performance Marketing At Citrix

Welcome to Marketing at Citrix! We are a team in motion. We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers. We understand our audiences, what drives them, the challenges they face and how to position our value in a way that resonates. We amplify our stories to specific audiences with meticulous accuracy and land those stories in target accounts with surgical precision.

We are curious, data fluent and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra.

Are you one of us?

Seeking an experienced campaigns chief to implement modern performance marketing practice.

• Lead team of marketing managers who develop and oversee omnichannel campaignsdirect to customers and with partners, including hyperscalers and GSIs, that accelerate platform adoption by delivering key reputation and sales play messages to target audiences

• Lead team of paid & organic digital and social media marketers that drive engagement with target accounts with key messages

• Manage agency and outsourced production houses

• Lead marketing alignment and programming for hyperscalers, partners & GSIs

• Analyze key metrics to understand the effectiveness of marketing campaigns, make data-driven decisions to optimize performance and budget allocation, and report on performance to stakeholders

• Collaborate with cross-functional teams across marketing, sales and operations to leverage insights that build customer intimacy and go-to-market efficiency

• Stay up-to-date with the latest trends and best practices in digital marketing and apply them to the company’s marketing initiatives

Required Experience/Skills

• Minimum of 7-10 years of progressive experience in digital marketing, with experience in a leadership role, to be considered for this position.

• 3+ years directly experience in managing relationship with one or mare leading hyperscaler

• Deep familiarity with modern martech stack – customer data platform, marketing automation, business intelligence/analytics tools, team productivity tools

• Ability to build effective relationships with key business stakeholders including sales, as well as form productive partnerships with marketing collaborators

• Excellent communication skills to clearly articulate marketing strategies to both internal and external stakeholders. This includes the ability to create compelling presentations and reports that clearly convey complex information.

• Great leadership skills to inspire and motivate a team, while also being able to influence and persuade key decision-makers. You should be able to create a positive and productive work environment that fosters creativity and innovation.

• An analytical mindset with a passion for using data to drive marketing decisions. You should be able to analyze data from a variety of sources and use it to identify trends, opportunities, and areas for improvement.

• Financial responsibility to manage and inspect budget for optimal impact

• Adaptability, as you’ll need to be able to quickly pivot marketing efforts based on business needs and market trends. You should be able to adjust your strategy based on new information and be open to trying new approaches.

• Ability to travel up to 30%

Education

• Bachelor’s or Master’s Degree in Marketing or related field is required, MBA highly preferred

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NYC generally ranges; $200,146-$250,183 CA generally ranges; $208,848-$261,060 All other locations fall under our General State range; $174,040-$217,550 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.

About Us:

Citrix and TIBCO recently merged to create Cloud Software Group, now one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value diverse lived experiences, passion for technology, and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap - a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at (800) 424-8749, HR directly via (954) 229-6896 or email at AskHR@cloud.com for assistance.