Director, Product & Customer Marketing

Director, Product and Customer Marketing

Extensiv is a visionary technology leader focused on creating the future of omnichannel fulfillment. Through our unrivaled network of more than 2,000 connected 3PLs and a suite of integrated, cloud-native warehouse, order, and inventory management platforms we allow modern merchants and brands to fulfill demand anywhere with superior flexibility and scale without painful platform migrations.

The Role:

The Director of Product and Customer Marketing will be responsible for developing and executing strategies to drive product adoption, customer engagement, and revenue growth. This role is pivotal in ensuring our product positioning aligns with market needs, customer pain points, and our brand’s value proposition.

You Will:

Product Marketing

• Develop and execute go-to-market (GTM) strategies for product launches and enhancements.

• Research and define the nuances of our Ideal Customer Profile, and educate the organization on their unique needs/wants, etc.

• Craft compelling product messaging and positioning that resonates with target audiences.

• Collaborate with Product Management to identify and prioritize market needs, competitive insights, and product differentiation.

• Create and manage sales enablement materials, including product decks, one-pagers, and battle cards.

• Conduct market research to identify trends, customer needs, and competitive positioning.

Customer Marketing

• Build and execute customer advocacy programs, including case studies, testimonials, and references.

• Lead customer engagement initiatives such as webinars, newsletters, and product education campaigns.

• Partner with Customer Success and Sales teams to identify and amplify customer success stories.

• Create targeted campaigns to drive upsell, cross-sell, and renewals.

• Develop and execute strategies for increasing product adoption and reducing churn.

You Bring:

• 7+ years of experience in product marketing, customer marketing, or related roles, preferably in a SaaS environment.

• Proven track record of successful GTM strategies and product launches.

• Strong understanding of the SaaS customer journey and lifecycle.

• Exceptional storytelling and communication skills, with the ability to simplify complex ideas.

• Experience working with tools such as CRM platforms, marketing automation software, and analytics tools.

• Data-driven mindset with the ability to analyze and optimize campaigns for maximum impact.

• Leadership experience with a passion for mentoring and developing talent.

Bonus Points If You Have:

• Supply chain and logistics experience

About Us:

We look for team players and authentic people that strive for excellence and aren’t afraid to be themselves while they do it — because that’s what special teams are made of. If you’re ready to make an impact, take on responsibility, and be a part of our team, then apply to join our team. Our promise is to enable and equip you for long-term success, all while being surrounded by good people looking to do amazing work.

• We value and understand our employees’ needs for a healthy work life balance. In doing so we offer:

• Generous and flexible paid time off plan

• Paid parental leave policy

• Employee resource groups

• Medical plans from your choice of providers including Kaiser and Cigna

To create the highest-performing team of professionals, Extensiv focuses on building a dynamic, diverse, and inclusive team that represents our customers and greater communities. To increase diversity, Extensiv’s recruiting and hiring efforts focus on attracting individuals that are diverse in thought, experience, age, race, ethnicity, gender identity, sexual orientation, religion or belief, nationality, disability, veteran status, and any other protected status.

Extensiv strives to provide competitive market-informed compensation based on a candidate's knowledge, skills, and experience. Exact compensation may vary based on skills, experience, and location. The targeted base salary range for this role is $150,000 - $170,000.

Extensiv does not accept unsolicited resumes from recruitment agencies or search firms and is not responsible for any fees related to unsolicited resumes.