Director, Sales Marketing

Full Time • Troy, MI, United States of America

82,362 - 104,289 (Yearly) Added 1 month ago

Summary

LOCATION

Not specified

QUALIFICATIONS

3+ years of experience in digital marketing, preferably in a B2B organization, along with proficiency in Salesforce or similar CRM. Strong written and verbal communication skills and proficiency in Microsoft Office Suite are required.

RESPONSIBILITIES

Support sales growth through digital marketing strategies, optimize online lead generation, manage campaign tracking using Salesforce, develop proposals and marketing materials, conduct market research, and oversee marketing campaigns from ideation to analysis.

INDUSTRY

Food & Beverage Services

SHORT DESCRIPTION

The Director of Marketing, Business Development will enhance revenue growth for Continental by supporting the Sales Team with marketing strategies, proposal development, and campaign management.

Description

Position Overview: This marketing position supports revenue growth for Continental by supporting the Sales Team through building a strong customer value proposition and providing the them with the support and information they need to be successful. Reporting to VP Marketing, the Director Marketing, Business Development, will strategically support the Business Development team with Sales and Marketing.

Essential Duties and Responsibilities:

Supporting the goal of meeting (exceeding) sales goals for the Business Development & Events Team through:

o Develop and oversee digital marketing strategies, with a focus on optimizing online lead generation and brand visibility through SEO, SEM, Social Media and Email Marketing campaigns.

o Maintaining a thorough view of the competitive and opportunity landscape

o Provide thought leadership and marketing support based on competitive and opportunity landscape

o Organizing and managing all BDT proposals

o Ensuring all proposals have clearly articulated the Continental Brand service offerings and have met the needs of both the client and Continental

Salesforce and CRM Proficiency

o Leverage Salesforce for sales enablement, including managing campaign tracking, data insights, and reporting dashboards

o Automate and personalize marketing campaigns through Salesforce Marketing Cloud or similar tools

Provide marketing support to the Business Development Team, Events and Strategic Account Leaders through:

o Creation of best in class proposals, marketing sales materials and digital assests

o Providing thought leadership and research on Clients and market trends in partnership with the marketing team

o End-to-end campaign management, from ideation and audience segmentation and performance analysis

o Develop Account Based Marketing campaigns to target key accounts effectively

o Provide strategic guidance to align sales and marketing goals, ensuring cohesive messaging and efficient resource allocations

o Develop a comprehensive customer journey mapping strategy to enhance engagement and conversion

o Visiting clients and potential clients to evaluate needs to promote products and services

Preparing weekly and monthly reports
Coordinating sales efforts with marketing programs
Managing an open flow of communication between the Business Development Team and Marketing
Maintain an active, working understanding of the Continental brand mission, technology road map, operatonal standards and service offerings

WHO YOU ARE

Self-starter who can work independently on several projects simultaneously, and can contribute to functional areas of the business
Exceptional problem solving skills with the ability to analyze and interpret marketing programs, contracts, financial reports, technical and operational data
Ability to translate technical knowledge and the requirements into clear and concise communications for a diverse range of stakeholders both internal and external.
Adept at identifying and resolving problems timely and effectively
Strong written and verbal communication skills.
Willingness to accept work assignments that could require additional training
Adaptable to changes in priorities, assignments, environment, process and methods while maintaining a positive attitude and enthusiasm with all team members
Personal values align with the company’s values and culture.
Handle confidential information from customers and vendors with due care and proper ethical consideration.
Proficient in Microsoft Outlook, Excel, Word and PowerPoint
3+ years experience managing digital marketing preferably in a B2B organization

· 3+ years experience working within Salesforce or similar CRM system

WHAT YOU'LL ENJOY

We are Curious.

Bold, original thinking, and an innate curiosity for what’s new and next drives us to shake things up and make them remarkable.

We are Welcoming.

Approachable and engaging. Invested in teamwork, collaboration, and engaging our guests with the utmost personal attention. It’s all about making everyone feel welcome and appreciated.

We Dream Big.

We embrace our adventure, individually and collectively. By being proactive and continuously striving for more, we consistently create value, while paving our path for personal and professional growth.

We do more than dish up great meals. We people embody our core mission to delight our guests, every meal, every day.

Company Offerings

Physical Demands:

The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.

The duties of this position may change from time to time. Continental reserves the right to add or delete duties and responsibilities at the discretion of Continental or its managers. This job description is intended to describe the general level of work being performed. It’s not intended to be all inclusive.

We prioritize the health, wellness and work-life balance of our associates and designed our comprehensive compensation packages to reflect that. Full-time associates are eligible for medical, dental and vision insurance, life insurance, disability insurance, parental leave, 401(k) with company match, at-work dining perks, flexible schedules, generous PTO, and a total rewards program. Employees can also use our inclusive employee assistance program. Location-specific perks may also include wellness programming, on-the-job training, corporate-hosted courses, certifications and team events.

To ensure we protect our team members and the integrity of our company, all associates are required to go through a background check prior to starting with the company. The background check will include validation of information supplied on the application, criminal history, and drug screening. Depending on the nature of the position, additional checks such as driving history, physical ability, or credit check may also be required.

Continental offers a highly competitive compensation package.

Continental is proud to be an Equal Opportunity Employer.

About Continental Services

The Great Lakes Food & Beverage Leader

Founded in 1989, Continental has grown from an office coffee and vending specialist to consistently ranking as one of the top events and contract dining and refreshment providers in the nation.

Guided by industry leaders and powered by the largest collection of culinary talent in the Midwest, our award-winning team has a tireless commitment to high quality, innovative culinary offerings and unparalleled client and guest services.

Our singular mission is to delight our guests, every meal, every day.

It’s no secret that food brings us together. A cup of coffee is a chance to meet someone new. A meal is an opportunity to collaborate. At Continental, developing experiences that connect people is at the heart of everything we do.

Discover first-hand the passion of a full-service team committed to your vision and customizing services to support it.

Micro-Markets • Food Delivery • Full-Service Dining • Innovative Vending • Office Coffee & Water • Pantry Services • Barista Bars • Catering • Premier Events

Looking to grow your career on your terms? Get to know us more.

We Are Curious.
Bold, original thinking, and an innate curiosity for what’s new and next drives us to shake things up and create remarkable experiences.

We Dream Big.
We embrace the unknown and adventures big and small, individually and collectively. By being proactive and continuously striving for more, we continue to grow personally and professionally. And we’re not afraid to dig into a challenge.

We Champion Each Other.
Collaboration, teamwork, and trust aren’t just buzzwords to us—they truly define our culture.

We do more than just dish up great meals. Continental creates memorable experiences every day at our markets, corporate cafés, premier events and more. If hospitality is in your DNA, if you’re passionate about making difference, if you’re eager to roll up your sleeves and be part of a team, we’re looking for you.

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