Director, Sales Strategy And Customer Marketing
LOCATION
Not specified
QUALIFICATIONS
Bachelor's degree or equivalent, at least 8 years of experience in Sales, Sales Strategy, or Customer Marketing in the consumer packaged goods industry, with a minimum of 5 years in team leadership.
RESPONSIBILITIES
Lead shopper marketing programs, develop annual sales plans, represent sales in innovation and planning initiatives, direct shopper marketing execution, collaborate with cross-functional teams, coach and develop the customer marketing team, manage budgets, and lead event planning activities, with 25-35% travel required.
INDUSTRY
Consumer Packaged Goods
SHORT DESCRIPTION
The Director, Sales Strategy and Customer Marketing at Pharmavite will lead marketing strategies to enhance sales, manage a customer marketing team, and drive brand objectives, while nurturing relationships with retailers and collaborating across departments.
Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose - that's Pharmavite. Join us to bring the gift of health to life.
- Strategic Leadership: Translate retailer needs and brand expectations into priorities, goals, and KPIs for the customer marketing department.
- Sales Plan Development: Lead the creation and deployment of annual sales plans, including key selling strategies, insights, tactics, and shopper execution.
- Sales Representation: Represent Sales in innovation, annual operating planning, brand strategy development, and joint business planning initiatives.
- Shopper Marketing: Direct the development and execution of annual shopper marketing programs to drive net sales, profit, and market share.
- Cross-Functional Collaboration: Partner with Shopper Insights, Marketing, Innovation, PMO, eTail, and Field Sales to develop and activate omnichannel plans.
- Team Development: Coach and develop a high-performing team, providing ongoing coaching, feedback, and development.
- Role Evolution: Evolve the team's role and performance to meet changing expectations of shoppers, field sales teams, and customers.
- Budget Management: Develop and deploy the account-specific marketing budget to meet customer performance objectives and maximize sales volume, profitability, and market share.
- Event Planning: Lead the sales planning team to deliver strategy, content, and execution for National Sales Meetings, key conferences, and customer meetings.
- 25-35% travel required
- Strategic Leadership and Market Insights: Ability to translate retailer needs into clear goals and KPIs, with an understanding of customers and market channels, and proficiency in using market data to inform presentations. Experience with national and digital marketing programs.
- Execution: Skill in turning strategic goals into actionable plans with ability to present complex ideas clearly.
- Team Leadership and Collaboration: Experience in developing and managing high-performing teams. Proven ability to work well with various teams (e.g., Sales, Marketing, Finance), handle multiple projects and requests efficiently, and plan and budget for various initiatives.
- Joint Business Planning: Experience in developing long-term plans with field sales and capability to lead shopper agencies to align with priorities.
- A four-year college or university degree or its equivalent
- A minimum of eight (8) years’ experience in Sales, Sales Strategy or Customer Marketing within the consumer packages good industry. Additional experience in Marketing and/or Shopper Insights is preferred.
- A minimum of five (5) years leading and managing teams.
OUR OFFER
Here, career paths aren't predefined, and bureaucratic limitations don't exist - you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team - to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.
Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being - as well as peace of mind. These rewards - plus our new recognition program - ensure employees feel supported both at work and home.
Annual Pay
Pharmavite is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.
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