Director, Social Media

Full Time • New York, NY, United States of America

130,000 - 160,000 (Yearly) Added 17 hours, 46 minutes ago

Summary

LOCATION

Hybrid role based out of New York City, Boston, or Chicago.

QUALIFICATIONS

Minimum 7+ years of experience in health or pharmaceutical social media, agency experience preferred, proficiency with social media technologies, understanding of FDA and FTC regulations, client service experience, and strong communication skills.

RESPONSIBILITIES

Lead social media strategies for healthcare accounts, provide insights on social performance, manage social media budgets, identify new program opportunities, and mentor junior staff.

INDUSTRY

Healthcare Marketing and Communications

SHORT DESCRIPTION

Join Real Chemistry as a Director, Social to drive high engagement social content and strategies in the healthcare sector, collaborating across disciplines to transform healthcare experiences.

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

Real Chemistry is looking for a Director, Social to join our growing team!

This team is a group within Real Chemistry’s Activation department that works in partnership with creative, influencer relations, paid activation, integrated intelligence and brand strategy & business leads to develop and implement high engagement social content and channel strategies designed to drive action and make impact.

We believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be.

Who are you?

You have deep experience leading channel, content and activation strategies at scale across platforms. You’ve lived and breathed social, understand trends in news and culture and how to respond to it, you’re deeply familiar with social strategy and how to judge content performance, and you love to find creative ways to tell stories, make an impact, move fast and have fun while doing it.

This is a hybrid role based out of our US offices: New York City, Boston, Chicago.

What you'll do:

Act as the day-to-day social media lead across multiple healthcare accounts as part of an integrated team; Advise on the execution of social media analytics, multichannel content development and distribution, paid social media counsel and campaign strategy, influencer activations (through partnership), integrated activation coordination and results reporting for several clients.

Nurture and maintain in-depth knowledge of social media platforms and trends to guide account teams and help Real Chemistry continue to be an authority in the space; Be a proactive leader with vision and perspective on the social landscape, standard methodologies, and cultural happenings across platforms.

Work with our in-house team of data scientists and analysts to provide competitive social performance insights, get results, improve performance and advise future content strategy; Know how to tell a story through measurement and energize clients by communicating new measurement opportunities as they arise.

Build and lead all aspects of the social media budgets collaborating with other internal teams/counterparts and senior leaders to optimize right mix for clients – this includes supporting scopes of work and supervising paid social media budgets.

Identify new areas/opportunities for integrated social and digital programs (including social media, digital, influencer, executive social comms, creative, etc.) and develop/be an extraordinary partner to client and account partners to keep everyone apprised on what’s new and what’s to come; Be able to present both new and organic growth opportunities to clients, always thinking one step ahead.

Serve as an outstanding and supportive mentor to one of the best teams in the business; Recognize the impact of delegation vs ownership.

This position is a perfect fit for you if:

You are adaptable and resilient. When things change, so do we. We’re always evolving.

You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.

You are a self-starter, detail oriented and able to work independently and under tight deadlines.

You are able to manage challenging situations and collaboratively problem-solve.

What you should have:

Minimum 7+ years of experience, ideally in health or pharmaceutical social media with previous agency experience (suggested).

Proficiency and familiarity with a variety of social media technologies and platforms, e.g., Meta Ads Manager, content management systems, social monitoring and other measurement platforms.

Understanding of the FDA and FTC regulations guiding social media efforts for biotech and pharma clients.

Familiarity with web analytics platforms like Google Analytics and partnering with web teams on integrated media communications.

Client service experience in an agency environment.

Demonstrated ability to grow social media business (with current social, communications or marketing clients) and participate in occasional new business pitches.

Experience leading and mentoring junior staff.

Outstanding written and oral communications and presentations skills.

Pay Range: $130,000.00-$160,000.00

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile

here

Working with HART: Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients – New York, Chicago, San Francisco, Manchester, UK and London, UK – that serve as hubs where and when they need us, and we encourage employees who live less than a 45-minute commute of a Real Chemistry office to go in at least two days per week. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Hybrid and Regional Teams approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, flexible PTO, and entitlement to a five-week sabbatical program after 5 years of service. Other perks include student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester ®. Learn more about our great benefits and perks at:

www.realchemistrybenefits.com

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

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