Director, Ticket Optimization

Location: New York

Reporting To: SVP, Ticketing & Hospitality

Contract Term: Full time, Permanent

About LIV Golf

The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League. Hall of Fame golfer and renowned businessman, Greg Norman, is the League’s first and founding CEO and Commissioner. Only two years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.

Role Objective

LIV Golf is seeking a highly motivated and experienced Director of Ticket Optimization to lead our ticket sales and marketing efforts. The ideal candidate will have a proven track record of success in driving ticket sales and revenue growth in the sports or entertainment industry. This role will be responsible for developing and executing a comprehensive ticket marketing strategy that maximizes ticket sales and optimizes revenue across all LIV Golf events while also focusing on ticket inventory and maximizing revenue through dynamic pricing.

Responsibilities

• Develop and implement a comprehensive ticket marketing strategy for all global events that encompasses all aspects of the ticket sales funnel, from awareness to purchase.
• Oversee ticket marketing activities, working in unison with Marketing team around digital marketing, social media marketing, email marketing, direct mail, and partnerships.
• Track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
• Make recommendations on pricing, baselined off of key KPIs and revenue targets.
• Conduct market research and analysis to identify trends and opportunities in the ticketing industry and where there may be uniqueness by market
• Collaborate with internal stakeholders, including the marketing, events, partnerships, and content teams, to ensure alignment and maximize ticket sales.
• Develop and maintain relationships with key external partners, including ticket consolidators, secondary ticket platforms, dynamic pricing tools, agencies, and media outlets.
• Collaborate with venue host and club to maximize opportunities with members and local databases.
• Oversee inventory management to maximize revenue opportunities while providing necessary inventory for internal business needs.
• Lead and mentor members of Ticket Optimization team.
• Stay abreast of industry best practices and emerging technologies in ticket marketing and sales.

Experience

• 8+ years of experience in ticket optimization, sales and marketing, preferably in the sports or entertainment industry.
• Proven track record of success in driving ticket sales and revenue growth.
• Strong understanding of the ticketing industry and best practices in ticket marketing and sales.
• Proven success recommending, managing, executing ticket on-sales and campaigns.
• Experience with digital marketing, social media marketing, email marketing, and direct mail.
• Excellent analytical and problem-solving skills.
• Strong leadership and management skills.
• Excellent communication and interpersonal skills.

Required Skills

• Strong attention to detail, excellent written and oral communications skills, extensive customer service skills.

• Highly organized, ability to multitask, critical thinking and problem-solving skills.

• Positive attitude and strong work ethic.

• Knowledge of all Microsoft Office and Google programs required.

• Willingness and ability to attend Event Series, as needed

The hiring range for this position in New York ranges from $135,000.00-145,000.00 USD. LIV Golf Investments is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employ0ment practices within our organization, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships. LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.