Director, Us Market Access Marketing Oncology, Sasanlimab And Mevrostat
LOCATION
Hybrid position with 2 to 3 days per week on-site.
QUALIFICATIONS
Bachelor's degree required; MBA/MS/MPH, PharmD, PhD preferred. 8+ years of experience in U.S. pharmaceutical/healthcare market with a focus on marketing strategy and market access.
RESPONSIBILITIES
Lead the US access marketing strategy for Sasanlimab and Mevrostat, develop payer interaction strategies, monitor access goals, manage Brand Access Matrix Team, and handle budget and funding for marketing strategies.
INDUSTRY
Pharmaceutical/Healthcare
SHORT DESCRIPTION
The role focuses on executing marketing strategies to ensure optimal access and reimbursement for oncology products Sasanlimab and Mevrostat, involving collaboration with multiple internal teams and stakeholders.
ROLE RESPONSIBILITIES
The USMA Access Marketer will:
- Lead the development of the US Access Strategy which maximizes appropriate access for the Sasanlimab including delivering recommendations related to US price and access strategies for a late 2025 potential launch
- Lead numerous activities involved with an innovative launch including development and execution of a comprehensive, cross-functional strategic approach to payer interactions (i.e., PIE engagements)
- Mature the development of the Customer/Brand engagement strategy for top accounts within Commercial, Medicare, and other channels as appropriate based on clinical and economic value
- Develop the US Payer Value Platform, incorporating insights from Account Management, Customer Marketing, Market Access Strategy & Analytics, and other internal and external stakeholders
- Collaborate with key stakeholders to set and monitory access goals and plan strategies accordingly to maximize revenue and optimize GTN
- Lead and manage Brand Access Matrix Team for Sasanlimab and Mevrostat, a cross-functional matrix team of various access subject-matter experts, to align, develop and advance all access-related strategies and activities across key functions that support access
- Develop and implement quarterly POA priorities with the Account Management team
- Proactively identify and address key barriers to access and performance by applying advanced understanding of and experience with contracting and pricing strategies, analytics, and market trends across brand lifecycle, and market channels
- Develop the early US Market Access strategy for Mevrostat, including access assessments, GTN assumptions, target access assumptions, and potential negotiations in a complex and continuously evolving market
- Manage USMA Brand budget and secure appropriate funding for Brand specific strategies and tactics from commercial partners
- Bachelor's degree minimum required; MBA/MS/MPH, PharmD, PhD or relevant graduate degree preferred.
- Required: 8+ years of combined experience within the U.S. pharmaceutical/healthcare market with a primary focus on strategy for Marketing and/or US Market Access, Customer/Account Management, Payer Brand/Customer Marketing, and/or Healthcare consulting.
- Demonstrated ability to quickly identify insights and develop effective strategies & tactics based on these insights
- Strong business acumen and analytical skills to help set priorities & strategies, and track record in leveraging insights to help guide the decision-making process
- Ability and desire to work effectively & collaboratively in a team-based environment with many internal stakeholders
- Proven record of operating in a fast-paced, high-energy environment
- Desire to work in an ambiguous environment, set priorities, and define workstreams as needed
- Understanding of US market access marketing initiatives focused on access customers, for both medical and pharmacy benefit products
- Knowledge of key marketplace dynamics and healthcare trends (Inflation Reduction Act’s impact on Medicare, 340B dynamics, channel management considerations, pharmacy benefit therapies etc.) for Sasanlimab and Mevrostat
- Significant visibility within the global and US Value and Access teams and with USMA partners: Brand marketing, Contracting, US Market Access leadership team, RC, Global Access teams etc.
- Deep insights into the access brand marketing launch process through collaboration with stakeholders with expertise gained into pre-launch planning, training account teams, and launch strategy
- Last Date to Apply for Job: January 28th, 2025.
- Ability to travel domestically based on business needs
- NOT Eligible for Relocation Package
- Eligible for employee referral bonus
- Position is hybrid and will require to work 2 to 3 days per week site
- The annual base salary for this position in Tampa, FL ranges from $152,700.00 to $254,500.00.
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