Director of Marketing

We are seeking a dynamic and strategic Director of Marketing to lead our marketing efforts across multiple brands within our hospitality portfolio. The ideal candidate will have a strong background in hospitality marketing, a deep understanding of brand management, and a proven track record of driving revenue growth through innovative marketing strategies.

Key Responsibilities:

• Strategic Leadership: Develop and implement comprehensive marketing strategies that align with the overall business objectives of each brand, ensuring consistency in messaging and brand identity.
• Brand Management: Oversee the marketing and positioning of each brand, ensuring they resonate with target audiences while enhancing brand loyalty and equity.
• Digital Marketing: Drive digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing, to enhance online presence and engagement.
• Market Research: Conduct thorough market research and competitive analysis to identify trends, opportunities, and challenges, and adapt marketing strategies accordingly.
• Collaboration: Work closely with cross-functional teams, including sales, operations, and revenue management, to ensure cohesive marketing efforts and maximize ROI.
• Budget Management: Manage and optimize the marketing budget, ensuring resources are allocated effectively to achieve maximum impact across brands.
• Performance Tracking: Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, analyze results, and make data-driven decisions to optimize future initiatives.
• Partnership Development: Cultivate relationships with external partners, agencies, and vendors to enhance marketing efforts and expand brand reach.
• Team Leadership: Lead and mentor a diverse marketing team, fostering a collaborative environment that encourages creativity and professional growth.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• 7+ years of experience in marketing, with at least 3 years in a leadership role within the hospitality industry.
• Proven track record of successful multi-channel marketing campaigns and brand management.
• Strong analytical skills and experience with marketing analytics tools.
• Exceptional communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Proficiency in digital marketing platforms and tools.

What We Offer:

• Competitive salary
• Comprehensive benefits package, including health, dental, and retirement plans.
• Opportunities for professional development and career advancement.
• A vibrant company culture that values innovation, teamwork, and sustainability.

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