Director of Marketing

About Us

We are a fast-growing direct-to-consumer longevity supplement company committed to helping people live longer, healthier, happier lives through science-backed formulations and expert guidance. We aspire to be at the forefront of the wellness industry, leveraging cutting-edge research to provide innovative solutions that empower our customers.

Position Summary

We seek an experienced, data-driven Marketing Director to lead our marketing efforts. This role is ideal for someone with a broad set of experiences and expertise, with a proven background in research, analysis, competitor insights, Amazon setup and sales, A/B testing, and email strategy.

The Marketing Director will be responsible for developing, executing, and refining strategies to drive customer acquisition, retention, and brand loyalty. Reporting to the CMO, you will play a key role in best positioning our products suited for a highly competitive supplement market and longevity category.

Key Responsibilities

• Conduct in-depth research on customer segments, market trends, and competitor products
• Analyze market dynamics to identify opportunities for differentiation and growth
• Lead and optimize our Amazon presence, including listing optimization, keyword strategy, images, language, pricing strategy, and competitor analysis
• Implement Amazon-specific strategies to improve ranking, increase reviews, drive product sales.
• Lead on identification of key influencers and like-minded brand partnerships
• Responsible for helping to better merchandise our site through bundling, best sellers, and intuitive navigation and collection management
• Develop actionable insights to inform strategic marketing decisions
• Own and analyze marketing KPIs, including new and returning customers, subscription take rates, Amazon performance metrics, and A/B test results
• Weekly reporting of marketing performance, past results, and future planning
• Develop, execute, optimize A/B tests for PDPs, landing pages, email, Amazon creative, and others
• Interpret and action test results, adjust tactics to enhance engagement, conversion, and UX
• Assist in email marketing strategy, from planning + segmentation to content creation
• Optimize email workflows to drive engagement, nurture leads, and maximize customer retention
• Leverage customer data to create detailed personas and segments for targeted marketing
• Implement strategies to increase personalization and relevance across all touchpoints

Qualifications

• 8+ years of experience in marketing, with a preference for direct-to-consumer
• Strong analytical skills and experience with A/B testing and data-driven marketing
• Proficiency with data platforms, analytics tools, and reporting systems
• Organized and able to steward projects from start to finish
• Able to prioritize business needs and activities, yet flexible enough to redirect when necessary
• Collaborator and strong cross-functional influencer, fostering healthy relationships and rapport
• Proven experience with Amazon brand management; setting KPIs, tracking and optimizing results, driving bottom-line growth
• In-depth understanding of Amazon's algorithms, product listing strategies, and ranking tactics
• Bachelor’s degree in Marketing, Business, or related field
• Exceptional written, verbal, and information presentation skills—critically important to role
• Bachelor's degree in Marketing, Business, or related field

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Remote