Director of Sales and Marketing

ONSITE • Washington, DC, United States

$110K - $140K Year

Added 3 weeks ago

AI Summary

LOCATION

onsite

QUALIFICATIONS

Related college degree, 5+ years luxury hotel sales experience, proven track record of success, revenue generation, willingness to travel, strong interpersonal and communication skills, out-of-the-box thinker, creative and career-oriented individual.

RESPONSIBILITIES

Conduct prospecting sales calls, make in-person appointments, book new business, maintain accurate account files, prepare weekly sales call reports, coordinate sales blitzes, assist with sales, marketing, and revenue production, train staff, participate in hospitality and community events, ensure sales collateral is current, coordinate media-related marketing efforts.

INDUSTRY

Hospitality

SHORT DESCRIPTION

Director of Sales and Marketing to develop and implement sales and marketing strategies for the hotel, maximizing profitability and guest satisfaction.

The Director of Sales and Marketing (DOSM) will seek out and engage with clients both leisure and group and sell with confidence. This position will develop and implement sales and marketing strategies for the hotel, including securing new accounts and maintaining existing accounts, to maximize the profitability of the hotel and maintain guest satisfaction. This position must work on property. DOSM will sell hotel guest rooms, catering services, and banquet facilities through direct client contact to maximize total rooms revenues and profits. DOSM will establish client base of organizations, associations, and corporate businesses through direct outside and inside sales efforts.

Conduct prospecting sales calls at agreed quota
- Make in-person appointments including hotel site tours
- Book new business through proactive solicitation
- Be familiar with competition in the market/competitive set
- Maintain accurate account files and records of all guest contacts
- Maintain effective guest trace and file system
- Prepare weekly sales call reports on all sales activity and submit to General Manager
- Coordinate and execute sales blitzes for hotel as necessary
- Assist with producing, executing and updating the annual Sales, Marketing, and Revenue
- Assist in training guest service representatives and property management team on selling skills and other sales-related training
- Participate and/or attend hospitality and community organizations/events to include the local chamber and other community/networking events
- Assist with ensuring all sales collateral is current, accurate and portrays a professional image for the hotel
- Work closely with PR firm
- Coordinate all media related to marketing (newspaper, magazines, billboards, radio, web, social-media)
- Respond to additional needs at the direction of the General Manager

Requirements * Related college degree * 5 + years prior luxury hotel sales experience with a proven track record of success * Proven track record of revenue generation * Must be willing to travel * Strong interpersonal and communication skills * Out-of-the-box thinker * Creative, career oriented individual