Director Retail Marketing

About Liquid Death Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst.

Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn's Top Startups 2022, Contagious's Brand of the Year 2022, Ad Age Top Marketer of the Year 2022, and Medium’s cult-worthy brands among other accolades.

As Liquid Death continues to bring unnecessarily awesome beverage options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers. About the Job: Omnichannel Marketing - Lead the development of the retail marketing strategy including in-store shopper marketing, omnichannel marketing, and retail media programs for Liquid Death’s portfolio of brands. Collaborate with Marketing, Commercial Planning, National Accounts, Field Sales, and Retailers to deliver a holistic, integrated retail marketing plan that drives traffic and conversion, and delivers against brand and retailer goals. * Partnerships - Identify, negotiate, and develop brand partnerships that fit the brand, enhance the tentpole programs, and result in incremental displays and sales lift. * Custom Programs - Partner with National Accounts and Experiential Marketing to develop local, retailer, and partner specific retail extensions to the national programs and plans. * Annual Planning - Partner with key stakeholders in annual Brand & Sales planning processes, from initial brand planning through concept development, retailer meetings, and in-store execution. * Shopper Marketing SME - Lead presentations and negotiations with customers on Omnichannel Marketing strategy and investment, regularly participating in planning meetings and retailer meetings. * Thought Leader -* Proactively share Omnichannel shopper marketing best practices and learnings with peers and lead the broader commercial team’s thinking on ecommerce, retail media, and best-in-class tentpole programming.

Knowledge, Skills, & Experience* Masters in Business * 10 years of experience in Shopper Marketing, Brand Marketing, and/or Digital Marketing * Track record of developing and executing large scale omnichannel programs * Proven experience in partnering with brands to bring activations to life * Experience developing retailer presentations and presenting to Buyers * Experience working with large retailers including Walmart, Target, Kroger, Albertsons, and 7-Eleven * Have worked across Grocery, Mass, Convenience, and Club channels * Experience leading a team * Familiarity with customer strategies and differences by retailer and channel * Familiarity with the 3-Tier system * Beverage experience required