Donor Email Marketing Manager

Water For People is a global nonprofit working across nine countries, bringing together communities, local entrepreneurs, and governments to build and maintain water and sanitation services that will last. We have a sustainable solution to end the global water and sanitation crisis, and our employees across the world help drive this solution.

POSITION OBJECTIVE:

This role is a member of Water For People’s Donor Impact (fundraising) Team, acts as lead for management of organization’s CRM, Engaging Networks. As part of Donor Impact Donor Engagement sub-team, this Manager drives effective donor communication and engagement through email channels.

ESSENTIAL JOB FUNCTIONS & DUTIES:

• Acts as the lead for the CRM system and ensures security best practices to support donor journeys and donor prospect pipelines.
• In collaboration with Director of Donor Engagement, develops and implements strategic email marketing campaigns to reach and connect with target audiences including new donors, base of the fundraising pyramid donors ($1-$999), monthly recurring donors, mid-level donors who give $1,000-$9,999, peer-to-peer fundraisers and prospective donors.
• Manages donor-specific email campaigns, including activation, recognition, and special giving days like Giving Tuesday and Colorado Gives Day.
• Monitors and analyzes the performance of email campaigns, utilizing data-driven insights to optimize and enhance engagement rates, including key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
• Coordinates with Donor Database Information Specialist on creation and management of donation forms.
• Updates website content as needed.
• Leads on creation of annual Thank You video for supporters collaborating with Communications sub-team.
• Ensures the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
• Partners with direct response marketing agency to create coordinated and collaborative fundraising marketing campaigns.
• Develops and executes end-to-end email marketing campaigns, from conceptualization to delivery and analysis including email building, segmentation, deliverability, and performance tracking.
• Creates engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action. Sources this content in collaboration with Communications sub-team.
• Develops, segments and manages email lists, ensuring accurate targeting and personalized communication based on donor demographics, preferences and behavior.
• Identifies opportunities for email optimization and implements A/B and conditional content testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
• Partners with Donor Engagement sub-team members to drive participation on Water For People’s peer-to-peer fundraising platform including backend management, communication and support for fundraisers, coordination of content creation for branded items, and overall strategy for peer-to-peer engagement.
• Manages e-card system and Supporter Hub functionality which is part of CRM.
• Stays updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.

Don’t meet every single requirement but you are excited about this role? Water For People is committed to building a diverse, inclusive, and authentic workplace, so we encourage you to apply even if your past experience does not align perfectly with every qualification listed above. We also value your volunteer work in any philanthropic organization and feel that your volunteer contributions may help us build critical competencies. Please feel free to include all qualifying volunteer experience.

BEHAVIORS & COMPETENCIES:

• Connect to Mission – Understand and embrace the mission of Water For People; work to connect day to day tasks to mission; can explain Water For People’s purpose
• Manage through Ambiguity – Can recognize problems or opportunities when they arise and act to resolve; readily formulate multiple solutions through problem or issue analysis; is comfortable making and defending recommendations
• Demonstrate Cultural Awareness – Demonstrate a global mindset; value cultural differences and take into consideration in any given situation; move easily between people from different backgrounds and cultures; can work outside comfort zone
• Action-oriented – Recognize additional actions that will improve quality or facilitate achievement of outcomes; does not hesitate to do more than expected, but may overextend; see opportunities beyond job description and recognize those they can handle and those that require higher level input; think outside the box, anticipate how actions affect the team
• Sense of Team – Build effective working relationships at all levels of the organization; align own behavior with the needs or priorities of the team; promote teamwork among groups; discourage “us versus them” thinking; know and consider the capabilities of coworkers

EXPERIENCE, KNOWLEDGE & SKILLS REQUIRED:

• Bachelor’s degree in business, marketing, communications and/or non-profit management or other related discipline or equivalent work experience.
• 4+ years of experience in a nonprofit or related customer-facing field required.
• Proven experience in email marketing in support of nonprofit fundraising.
• Understanding of the role email fundraising/marketing plays in nurturing and cultivating the donor journey.
• Ability to collaborate with cross-functional teams, including design, content and data.
• Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
• Proficiency in email marketing platforms (CRM) and other marketing automation tools.
• Knowledge of email personalization and dynamic content strategies.
• Familiarity with HTML and CSS for email template customization.
• Excellent written and verbal communication skills to craft engaging content with an analytical mindset to interpret data and derive actionable insights.
• Strong attention to detail and organizational skills to support prioritizing competing demands or deadlines.
• Proficiency with Microsoft Office programs including Word, Excel, Power Point and Outlook required.
• Team player and flexibility.

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

PHYSICAL REQUIREMENTS/WORKING CONDITIONS:

• Remote work opportunity.
• Water For People will seek candidates from any state in the U.S. except for NY, NJ, WA, VT, CA or HI. You must be a citizen or legally authorized to work in this county.
• Open work environment if choosing to work from the Denver, Colorado Office.
• Ability to work outside regular business hours at times to meet with personnel located in other time zones.

Salary Range:

US anticipated salary range: $72,000 - $82,400 USD. The actual salary will be determined based on experience and other job-related factors.

Benefits:

Our benefits program encompasses both a competitive local package and some global benefits that are geared to encourage healthy living for you and your family, along with a flexible work environment. Our health package includes medical, dental and vision coverage, as well as a Telehealth benefit. Additionally, we offer parental leave for growing families and sick days to care for yourself or your family when needed.

Water For People cannot provide immigration sponsorship for this position.

Water For People is committed to protecting children encountered during our work and by our employees, preventing sexual abuse and exploitation of all individuals with a particular focus on women and children and other marginalized communities in the performance of our work, preventing human trafficking in the performance of our work and in our supply chain and to having a drug-free workplace. During the recruitment processes, additional documentation will be requested to comply with our policies and in accordance with the legal requirements in your country of residency, this includes a background check. If you apply for employment, we want you to be aware of our recruitment, selection and hiring processes including important policies regarding employee conduct.

Water For People is an equal opportunity employer who is committed to creating a culture of justice, equity, diversity, and inclusion in our workplace. For this position we strongly encourage women and people with disabilities to apply. Water for people strives to create and maintain a level of diversity that reflects the communities we serve. Achieving this—regardless of race, ethnicity, ancestry, tribal affiliation, age, gender, sexual orientation, gender identity, religion, veteran status, disability, socioeconomic class, educational attainment, or other social identities is critical to our ability to have a world where every person has access to reliable and safe water and sanitation services.

Our commitment ensures that we:

• Have a different array of thinking that comes from diverse backgrounds and cultures, enabling us to solve some of the world’s greatest challenges.
• Strive for a culture of inclusion and belonging by treating each other with dignity, respect, and appreciation enabling us to feel welcome, supported, and valued.
• Effectively connect, communicate, and build long-lasting relationships with stakeholders within our diverse communities.
• Have diversity of thought, perspectives, backgrounds, identities, and talents that will support our mission to develop high-quality drinking water and sanitation services are available to Everyone For