E-Commerce Analyst

#MT

Key member of the digital marketing team, Ecommerce Analyst works with other marketing manager to improve customer experience, website conversions and optimize leads and sales. He/she must have expertise in data analysis, digital marketing, and e-commerce strategies and help identify opportunities for growth and enhancing company’s online presence.

Key Responsibilities

• Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing effort.
• Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.
• Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.
• Plan, execute, and analyze A/B tests to improve website design, content, and functionality.
• Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
• Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
• Develop reports and dashboards to communicate findings and insights to cross-functional teams and management.
• Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience.
• Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns.

Key Requirements

• Bachelor’s degree in business, marketing, data analytics, or a related field.
• Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail store fronts
• Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis.
• Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams.
• Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
• Knowledge of e-commerce best practices, online consumer behavior, and industry trends.
• Experience with A/B testing, and experimentation methodologies is a plus.
• Strong interpersonal skills and proven ability to network and build relationships.
• Strong critical thinking skills to assess client needs and propose effective solutions.
• Self-motivated and able to work independently.

Job Type: Full-time

Pay: $80,000.00 - $110,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Ability to Relocate:

• Paramus, NJ 07652: Relocate before starting work (Required)

Work Location: In person