E-Commerce - Digital Marketing Specialist

Job Description

ZyCal Bioceuticals Healthcare Co., Inc. is a fast-growing healthcare company dedicated to becoming the world leader in natural stem cell activation, enhancing health for both humans and pets. Our commitment to innovation and excellence drives our mission to improve lives through advanced healthcare solutions.

Job brief

We are seeking an E-Commerce and Digital Specialist who will play a key role in driving growth and revenue across our digital channels. The ideal candidate will have a strong understanding of e-commerce platforms, digital marketing strategies, and a keen focus on optimizing the consumer experience online. This person will be responsible for implementing and optimizing digital marketing initiatives, ensuring smooth e-commerce operations, and driving key performance indicators (KPIs) related to sales, traffic, and customer satisfaction

Primary Responsibilities:

• Drive Growth & Revenue: Implement strategies to increase traffic, conversion rates, and overall revenue on e-commerce platforms.
• E-Commerce Optimization: Continuously optimize product listings, content, and the customer journey on the website to improve overall sales performance.
• Digital Marketing: Develop and execute digital marketing campaigns (PPC, email, social media, etc.) to drive traffic and engagement.
• Consumer Experience: Ensure a seamless, user-friendly online experience, optimizing every step of the customer journey from browsing to checkout.
• Data-Driven: Use analytics to track, measure, and report on key metrics, and make data-driven recommendations for improving performance.
• Cross-functional Collaboration: Work closely with product, marketing, and customer service teams to ensure alignment and execution of digital strategies.

Requirements for the Role:

• 5-10 years’ experience in a similar marketing role, preferably from a top Fortune company.
• Proven experience with e-commerce platforms (Shopify, Amazon, etc.) and digital marketing strategies.
• Strong analytical skills with the ability to interpret data and optimize campaigns for better performance.
• In-depth knowledge of SEO, SEM, email marketing, and social media advertising techniques.
• A customer-focused mindset, with a track record of improving user experience and driving conversion rate increases.
• Deep understanding of key performance indicators (KPIs) such as ROI, CAC, LTV, and other digital metrics.

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Relocate:

• Marlboro, NJ 07751: Relocate before starting work (Required)

Work Location: In person