E-Commerce Market Research And Marketing Specialist

About us

Cable Leader is a distributor-wholesaler of cables and accessories in the networking, computer, and audio/video categories. We offer a wide range of products from standard PC products, network cables, to audio/video connectivity including high end HDMI cables.

Majority of our products are manufactured in ISO 9001:2008 facility. We strive to maintain the highest standards for production and work environment. Currently, the vast majority of products we sell are RoHS compliant, reducing their environmental impact.

Our website, www.cableleader.com, is a user-friendly site, with up to date security features to safeguard your personal information and your identity.

Job Description:

We are seeking a highly motivated and detail-oriented individual to join our team as an E-commerce Market Research and Marketing Specialist. This role is essential in expanding our product offerings, optimizing product visibility, and managing marketing campaigns to drive sales. The ideal candidate will have a strong understanding of market research, supplier negotiations, product listing optimization, and online marketing strategies, including Email Marketing Campaigns and Google Ads management. Basic SEO knowledge and proficiency in both Chinese and English are required.

Responsibilities:

• Market Research: Conduct in-depth market research to identify trending products relevant to our website's niche and business goals.
• Product Sourcing: Identify and evaluate potential products and suppliers to expand our product offerings.
• Product Listing: Create and upload product listings with accurate, engaging, and SEO-optimized descriptions to attract potential customers.
• SEO Optimization: Write blog posts and product descriptions optimized for search engines to improve online visibility and drive sales.
• Email Marketing Campaigns: Plan, execute, and analyze email marketing campaigns to engage customers and drive conversions.
• Google Ads Management: Manage and optimize Google Ads campaigns to maximize ROI and reach target audiences effectively.
• Product Knowledge: Familiarize yourself with our current product catalog to ensure accurate descriptions and provide informed responses to customer inquiries.

Qualifications:

• Proven experience in market research and product sourcing.
• Strong negotiation and supplier management skills.
• Familiarity with e-commerce platforms and product listing processes (e.g., Shopify, Magento).
• Basic knowledge of SEO principles and how to apply them to content creation.
• Knowledge and experience in managing Email Marketing Campaigns, including content creation, audience segmentation, and performance analysis.
• Familiarity with Google Ads or other online advertising platforms, including campaign creation, optimization, and performance tracking.
• Excellent written and verbal communication skills in both Chinese and English.
• Detail-oriented with the ability to manage multiple priorities and deadlines.
• Quick learner who can adapt to new tools, technologies, and tasks.
• Background or familiarity with the cable industry or related products is a strong plus.

Preferred Qualifications:

• Hands-on experience in e-commerce operations or a similar role.
• Proven track record in managing successful online marketing campaigns.
• Knowledge of online marketing tools and strategies.

Schedule:

• 8 hour shift
• Monday to Friday / 8:30AM to 5:30PM

Education:

• Associate (Preferred)

Experience:

• E-commerce: 2 years (Preferred)
• Email Marketing: 1 year
• Google Ads 1 year

Language:

• Mandarin
• English

Job Type: Full-time

Pay: $3,800.00 - $4,500.00 per month

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person