E-Commerce Marketing Manager

Seeking a tech-savvy E-commerce Manager to drive revenue growth across DTC & B2B channels. This role will own and optimize the DTC website via Shopify to improve performance and sales conversion. Experience with Shopify, email messaging platforms, digital marketing, and e-commerce tools is a must.

This role will own our DTC e-commerce platform and shape customer experiences to drive growth

· Website Management: Own, optimize, and continuously enhance the Shopify website to drive traffic, increase conversions, and improve the overall user experience.

· E-commerce Strategy: Develop and implement strategies that leverage Shopify features, integrations, and add-ons to support sales growth and streamline operations.

· Loyalty & Upsell: Design and execute programs to boost customer retention, repeat purchases, & average order value.

· Email Campaign Management: Plan, create, and analyze targeted email campaigns using integrated email marketing tools to nurture leads and enhance customer engagement.

· Manage and optimize Zomee's LinkedIn to drive B2B engagement, generate leads, and build strategic partnerships with suppliers and healthcare providers.

· Sales Materials: Develop and manage materials, ensuring B2B sales teams are equipped with resources for effective selling.

· Customer Marketing Support: Collaborate with sales and DME teams to create tailored marketing programs that meet customer needs and drive engagement.

· Online Reviews & Reputation Management: Monitor and respond to online reviews, leveraging feedback to enhance brand perception and build customer trust.

· Tech & Tools Integration: Implement and manage Shopify apps, plugins, and third-party tools to enhance site functionality and marketing automation.

· Analytics & Reporting: Use Shopify analytics and other tools to track website performance, monitor KPIs, and generate actionable insights for continuous improvement.

Education:

· Bachelor's degree in marketing, E-commerce, Business, or a related field.

Experience:

· 3–4 years of experience in e-commerce management, DTC marketing, or digital marketing.

· Proven expertise in managing Shopify platforms, email marketing tools (e.g., Klaviyo), and digital marketing campaigns.

Skills:

· Proficiency in Shopify, including managing themes, integrations, and plugins.

· Hands-on experience with email marketing platforms, analytics tools, and marketing automation.

· Strong understanding of SEO, SEM, PPC, and social media advertising.

· Ability to analyze data and generate actionable insights to optimize performance.

· Experience with loyalty programs, upsell strategies, and lead generation.

Competencies:

· Excellent project management and organizational skills.

· Strong communication and collaboration abilities to work with sales and marketing teams.

· Detail-oriented mindset with the ability to multitask in a fast-paced environment.

Preferred Qualifications:

· Experience with LinkedIn marketing and B2B lead generation strategies.

· Familiarity with customer review platforms and online reputation management.

· Knowledge of integrating and managing third-party tools and applications for e-commerce optimization.

Portfolio Requirement:

· Demonstrated experience with successful campaigns and e-commerce growth strategies.

Zomee is committed to supporting mothers through their breastfeeding journey and all stages of motherhood. Zomee develops innovative, reliable, and user-friendly products that empower women to care for their babies and themselves with confidence and convenience.

Based in Pompano Beach, Florida, Zomee is driven by a passionate team that understands the evolving needs of today’s moms. We are a woman-owned and family-run business with a strong culture of entrepreneurial spirit and high quality above all else.

Join us in our exciting mission to empower and uplift mothers with impactful solutions that make a real difference in the lives of families.

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• E-commerce: 3 years (Required)
• Shopify: 3 years (Required)

Ability to Commute:

• Pompano Beach, FL 33069 (Required)

Ability to Relocate:

• Pompano Beach, FL 33069: Relocate before starting work (Required)

Work Location: In person