E-Commerce Sales And Marketing Manager

Job Summary
We are seeking a dynamic and versatile E-Commerce Sales and Marketing Manager to manage all aspects of our online clothing store's sales and marketing operations in partnership with various stakeholders. The ideal candidate will have a proven track record in optimizing e-commerce sales and marketing processes while simultaneously driving growth and enhancing customer experience, performance marketing, conversion optimization, and Shopify e-commerce platforms. This role requires a blend of analytical skills and creative thinking to drive traffic, improve user experience, and ultimately increase sales. The ideal candidate will directly shape the growth trajectory of a thriving brand.

Key Stakeholder Deliverables:

As the E-Commerce Sales and Marketing Manager, you will be responsible for leading our web strategy, partnering with the E-Commerce Operations Manager in the day-to-day operations of our online store, and driving sales growth. As the sole sales and marketing leader, you will drive end-to-end strategy and execution to grow revenue, optimize customer acquisition, and enhance brand loyalty. This role merges analytical rigor with creative flair, requiring expertise in digital marketing, sales optimization, and e-commerce platform management. This role demands a **unicorn candidate** who blends analytical precision with creative marketing instincts, thrives in a solo-player environment, and has a track record of scaling e-commerce brands.

Key Responsibilities:

Sales Strategy & Revenue Growth:

• Develop and implement comprehensive e-commerce strategies to drive sales and revenue growth
• Set and meet key performance indicators (KPIs) for the website
• Improve conversion rates (CVR)
• Monitor and analyze sales data to identify trends and opportunities
• Develop and execute sales plans to meet annual revenue targets, focusing on conversion rate optimization (CRO), average order value (AOV), and customer lifetime value (CLV).
• Manage pricing strategies, promotions, and inventory forecasting to align with demand trends.
• Analyze sales data to identify growth opportunities (e.g., cross-selling, upselling) and mitigate risks.

Website Management:

• Oversee the overall development and maintenance of our e-commerce platform
• Ensure smooth operation of the website, conducting regular audits and troubleshooting issues
• Optimize user experience and implement updates to attract and retain customers
• Partner with the E-commerce Operations Manager in managing product listings, inventory, and pricing

Digital Marketing & Campaign Management:

• Coordinate promotional efforts to grow the business and increase customer engagement.
• Utilize SEO tools and methods to optimize the website for search engines
• Track and measure program effectiveness to drive improvements
• Lead omnichannel marketing campaigns (email, SEO/SEM, social media, influencer partnerships) to drive traffic and conversions.
• Create and optimize paid ad campaigns (Google Ads, Meta, TikTok) focusing on ROI.
• Oversee content strategy, including product descriptions, blog posts, and visual assets (photos/videos), to ensure brand consistency.

Content Creation and Management:

• Develop compelling email marketing campaigns, website graphics, and social media ads
• Ensure website merchandising is up to date with new product launches
• Create and manage product descriptions, blog posts, and other marketing content
• Oversee brand consistency across all digital platforms

E-Commerce Platform Management:

• Own end-to-end website operations (Shopify or similar), including UX/UI design, product listings, and checkout optimization.
• Conduct A/B testing for landing pages, CTAs, and merchandising layouts to improve conversion rates.
• Ensure site security, mobile responsiveness, and compliance with payment gateways.

Customer Experience & Retention:

• Partners with the E-Commerce Operations Manager manageing the entire customer experience, from acquisition to retention, implement and oversee customer service initiatives
• Analyze customer feedback and behavior to improve satisfaction and loyalty
• Implement loyalty programs, email drip campaigns, and personalized retargeting strategies.
• Monitor customer reviews, feedback, and returns to refine the shopping experience.
• Collaborate with customer service providers to resolve issues and maintain high satisfaction scores.

7. Analytics & Reporting:

• Monitor and analyze website analytics, sales data, and marketing campaign performance.
• Prepare regular reports on key metrics, including sales, traffic, and customer behavior.
• Use data-driven insights to inform decision-making and strategy adjustments.
• Track KPIs (traffic, conversion rates, CAC, ROAS) using Google Analytics, Shopify Reports, and CRM tools.
• Present monthly performance reports to leadership, highlighting wins, challenges, and actionable insights.

8. Inventory and Supply Chain Management:

• Partner with the E-Commerce Operations Manager, collaborate with suppliers, oversee order fulfillment shipping processes, identify and resolve any supply chain issues that may impact sales, and manage inventory level

9. Budget & Vendor Management

• Allocate and manage an annual budget across marketing channels and tools.
• Negotiate with agencies, influencers, and third-party platforms (e.g., Amazon, Instagram Shopping).

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Schedule:

• 8 hour shift

Application Question(s):

• Can you describe a time when you developed and implemented a strategic plan to improve the operational efficiency of an online store? Please walk me through your process, including how you managed day-to-day operations, led your team, and measured the success of your initiatives.
• Describe a situation where you had to optimize the entire order fulfillment process, from inventory management to final delivery. How did you approach this challenge, and what steps did you take to improve efficiency and maintain customer satisfaction?
• Describe a situation where you used Google Analytics or similar tools to identify a significant business opportunity or problem. How did you analyze the data, what insights did you gain, and how did you communicate these findings to stakeholders through reports? Additionally, explain how you used this information to develop forecasts for staffing, inventory, or sales.
• Can you describe a significant operational challenge you faced in your e-commerce role and how you resolved it? In your response, please include how you identified the issue, what innovative solution you implemented, and how this experience contributed to ongoing improvements in your e-commerce operations. Additionally, explain how you stay current with industry trends and incorporate new ideas into your work.
• How many years in e-commerce sales and marketing management, focusing on fashion/apparel do you have?
• What is the smallest team you have managed in the sales and marketing department?

Experience:

• Proven success in scaling revenue: 5 years (Required)

License/Certification:

• Six Sigma Black Belt (Required)

Work Location: In person