E-Commerce Specialist

Tracey Road Equipment is hiring an on-site, full-time, E-Commerce Specialist for the Syracuse facility.

The E-Commerce Specialist is responsible for supporting the company’s online presence, optimizing e-commerce platforms, driving online sales growth, and enhancing the overall customer experience. The E-Commerce Department collaborates with various departments to ensure seamless integration between online and offline operations and directly oversees the E-Commerce team.

Responsibilities:

Strategy Development:

• Support the e-commerce strategy to drive online sales and enhance the customer experience.
• Identify opportunities for growth and improvement in online sales channels.
• Stay updated on industry trends and best practices to remain competitive in the online marketplace.

Website Management:

• Review the e-commerce website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO).
• Collaborate with web developers, marketing team, and designers to enhance website functionality and aesthetics.
• Review website performance, analyze data, and make recommendations for improvements.

Online Sales and Marketing:

• Participate in the development and implementation of online marketing campaigns, including email marketing, social media, and paid advertising, in collaboration with the marketing team.
• Optimize product listings, category pages, descriptions, and images to improve search rankings and conversion rates.
• Manage online promotions, discounts, and special offers to attract and retain customers, in collaboration with the marketing team.

Customer Experience:

• Ensure a seamless and positive online shopping experience for customers both over the web and via phone.
• Address customer inquiries, concerns, and feedback promptly and professionally.

Inventory and Order Management:

• Coordinate with inventory and shipping & receiving to ensure accurate and timely shipments.
• Monitor stock/inventory levels and work with the purchasing department to replenish inventory as needed.
• Use the Excede system to create purchase orders, conduct returns, complete customer orders, etc.
• Using Paragon, Excelerator, and other vendor sites to quote customers properly and promptly, checking for direct shipments.

Data Analysis and Reporting:

• Track and analyze inventory reports, matching the online inventory with the web report to physical inventory.
• Track and analyze key performance indicators (KPIs) related to online sales and marketing efforts.
• Prepare regular reports on e-commerce performance, including sales, traffic, conversion rates, and customer behavior.
• Use Google Analytics and Google Merchant Center to make informed decisions and recommendations for future strategies.

Collaboration and Leadership:

• Work closely with the sales, parts, marketing, IT, and logistics teams to align e-commerce efforts with overall company goals.
• Work closely with vendors and other partners on purchase orders, product listings, warranties, etc.

Skills & Abilities:

• Excellent organizational and time-management skills.
• Strong analytical and problem-solving abilities.
• Effective communication and interpersonal skills.
• Proficiency in Microsoft Office Suite and digital marketing tools.
• Knowledge of SEO, SEM, PPC, and social media marketing.

Education & Experience:

• Associate's degree in marketing, business administration, e-commerce, or a related field is preferred.
• Experience in an E-Commerce or similar role, preferably within the construction equipment, truck, or automotive dealership industry.
• Experience with web analytics tools (e.g., Google Ads, Merchant Center, etc.) and e-commerce platforms (e.g., Shopify, Magento 2, etc.).

Tracey Road Equipment is an affirmative action/Equal Opportunity Employer. Tracey Road Equipment provides equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law. As part of the company's equal employment opportunity policy, Tracey Road Equipment will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are provided the same equal opportunity.

Job Type: Full-time

Pay: $26.00 - $29.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Day shift

Experience:

• E-Commerce: 1 year (Required)

Ability to Commute:

• East Syracuse, NY 13057 (Required)

Work Location: In person