Ecommerce And Digital Marketing Specialist

Job Overview:
As an E-Commerce and Digital Marketing Specialist, you will be responsible for developing and executing online marketing strategies that drive traffic, increase conversions, and boost sales across our e-commerce platforms. You will work closely with cross-functional teams to enhance the overall digital customer experience and optimize the performance of our online store.

Key Responsibilities:

• E-Commerce Management:
• Oversee the day-to-day management of our e-commerce platform (e.g., Shopify, WooCommerce, Magento).
• Optimize product listings, including product descriptions, pricing, images, and categories to improve visibility and conversion rates.
• Ensure seamless user experience across desktop and mobile devices.
• Manage inventory and coordinate with the logistics team to ensure timely order fulfillment.
• Monitor and improve website performance, functionality, and customer journey to drive higher sales.

Digital Marketing Strategy:

• Develop, implement, and manage multi-channel digital marketing campaigns (PPC, SEO, social media, email marketing, content marketing, etc.) to drive traffic and sales.
• Perform market research and competitive analysis to identify opportunities for growth and areas for improvement.
• Create and manage content for the company website, blog, and social media platforms to enhance engagement and brand awareness.
• Develop and execute email marketing campaigns for customer acquisition, retention, and re-engagement.
• Collaborate with design and content teams to create compelling ad creatives, landing pages, and promotional materials.

SEO & SEM Optimization:

• Lead on-site and off-site SEO efforts, including keyword research, on-page optimization, link building, and content strategy.
• Manage paid search campaigns (Google Ads, Bing Ads) and continuously optimize for ROI and performance.
• Analytics & Reporting:
• Monitor and analyze website traffic, sales data, customer behavior, and campaign performance using tools like Google Analytics, Google Ads, and social media insights.
• Prepare and present regular performance reports to stakeholders, recommending adjustments and improvements based on data-driven insights.
• Continuously test and refine strategies (A/B testing, landing page optimization, etc.) to improve conversion rates and customer acquisition.
• Customer Experience & Retention:
• Implement strategies for improving customer retention, including loyalty programs, special offers, and personalized email campaigns.
• Act as the point of contact for customer feedback and help resolve online customer service issues promptly.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years of experience in e-commerce management and digital marketing.
• Hands-on experience with e-commerce platforms such as Shopify, WooCommerce, Magento, or similar.
• Proficient in Google Analytics, Google Ads, Facebook Ads, and other digital marketing tools.
• Strong knowledge of SEO best practices, keyword research, and content optimization.
• Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, Constant Contact).
• Ability to analyze data and extract actionable insights to drive business decisions.
• Excellent written and verbal communication skills.
• Strong attention to detail, time management, and problem-solving abilities.
• A creative and results-driven mindset with the ability to think strategically and execute tactically.

Preferred Qualifications:

• Experience with Shopify, Klaviyo
• Understanding of ERP integration (Odoo preferred but not required)
• Experience in graphic design tools (e.g., Adobe Photoshop, Canva) for creating marketing materials.
• Knowledge of affiliate marketing, influencer partnerships, and third-party marketplaces (Amazon, Etsy).
• Familiarity with CRO (Conversion Rate Optimization) and A/B testing methodologies.

Why Join Us?

• Competitive salary and benefits package.
• Opportunity to work in a collaborative, fast-paced environment.
• Room for growth and professional development.
• Access to the latest tools and technologies in e-commerce and digital marketing.
• A dynamic and supportive team culture focused on innovation and results.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 4 years (Required)

Ability to Commute:

• Tustin, CA 92781 (Required)

Work Location: In person