Ecommerce Brand Manager

JOB SUMMARY:

To lead e-commerce and digital platform efforts, including business strategy, for Tools4Flooring. To effectively execute e-commerce roadmap objects to optimize the customer experience and achieve profitability of digital business operations including online activities, websites, Web Content Management administration and merchandising.

DUTIES AND RESPONSIBILITIES:

• Interfaces with other departments, such as Data Integrity and Customer Service, align strategy and ensure smooth and effective operations.
• Provide direction for the Tools4Flooring customer service team and assist with daily management.
• Collaborate with the General Manager to manage e-commerce processes and procedures, such as planning, budgeting, resource allocation, and vendor management.
• Monitor and track utilization, performance, and traffic analytics to optimize online marketing efforts; provide analytics of online sales.
• Implement the vision and roadmap for the company’s digital platform efforts.
• Work with IT to assess new technologies and evaluate architectural alternatives based on business objectives and prioritize defects.
• Collaborate with programmers to develop new templates and web functionalities.
• Monitor internet trends and forecasts to determine strategic planning for digital marketing and maintain current knowledge of online trends.
• Collaborate with Integrated Marketing Team on Search Engine Optimization and keyword usage to optimize search engine rankings and lead generations.

SKILLS AND EXPERIENCE:

• 6 years’ experience in web and digital media.
• Experience in floor coverings, building materials, home furnishings, home fashion-related industries, or other construction is preferred.
• Proficiency in Microsoft Office programs required.
• Strong business acumen is required.
• Basic knowledge of formats, typography and graphic design skills
• Ability to work with multiple departments.
• The ability to think strategically and creatively.
• Strong planning and organization skills.
• Strong written and verbal communication skills with the ability to communicate a vision and plan to various levels of the organization, including executives and the broader company as a whole.
• Flexible and adaptable to change.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Work Location: In person