Ecommerce Digital Marketing Representative

Ecom Digital Marketing Expert to join our team and drive our digital marketing efforts, improve conversion rates, and ultimately increase sales and ROI on our many branded online stores.

Job Responsibilities:

• Develop & Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans specifically tailored for Shopify stores to drive traffic, optimize conversion rates, and increase sales.
• Shopify Store Optimization: Focus on conversion rate optimization (CRO), improving user experience (UX), enhancing product pages, optimizing checkout, and ensuring site performance.
• Paid Media Campaigns: Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram, TikTok, and other relevant platforms to drive targeted traffic.
• SEO & SEM Management: Implement SEO best practices to improve organic search rankings. Manage and optimize paid search campaigns (Google Ads, Bing Ads) to drive conversions.
• Email Marketing Campaigns: Design and execute email marketing strategies (automated flows, newsletters, promotional offers) to engage and convert leads into customers.
• Analytics & Reporting: Use tools like Google Analytics, Shopify Analytics, and other platforms to monitor, analyze, and report on key performance metrics. Identify areas for improvement and make data-driven decisions.
• A/B Testing: Run A/B tests to optimize landing pages, ad creatives, email campaigns, and other digital assets to improve conversion rates.
• Content Strategy: Develop content strategies for blogs, social media, and other marketing channels to drive traffic and engage with the target audience.
• Social Media Strategy: Develop and execute effective social media strategies across platforms to engage customers, grow brand awareness, and drive sales.
• Influencer Marketing: Identify and collaborate with influencers and brand ambassadors to promote products and increase brand visibility.

Requirements:

• Proven Experience with Shopify store management and other shopping carts, digital marketing, and e-commerce best practices.
• Expert Knowledge of paid advertising platforms (Google Ads, Facebook, Instagram, TikTok, etc.) and social media marketing.
• Strong Experience in SEO & SEM with a proven track record of improving search rankings and running successful paid search campaigns.
• Proficiency in Data Analytics: Strong skills in Google Analytics, Facebook Ads Manager, Google Tag Manager, and Shopify Analytics.
• Experience with Email Marketing Platforms such as Klaviyo, Mailchimp, or Omnisend.
• Solid Understanding of Conversion Rate Optimization (CRO) and user experience (UX) strategies.
• Creative & Analytical Mindset: Ability to balance creativity with data-driven decision-making to improve performance.
• Excellent Communication Skills: Ability to present findings, strategies, and recommendations to stakeholders clearly.
• Detail-Oriented with a strong ability to multi-task and prioritize effectively.

Preferred Qualifications:

• Experience with Shopify Plus.
• Familiarity with Shopify apps and integrations (like Klaviyo, Yotpo, ReConvert, etc.).
• Graphic design skills (basic knowledge of tools like Canva, Photoshop, or similar).
• Experience with Influencer Marketing and Affiliate Marketing.
• Certifications in Google Ads, Facebook Ads, or similar platforms are a plus.

Experience with the following is a PLUS:

• Experience with DropShipping

Job Type: Full-time

Experience:

• Marketing: 3 years (Required)

Work Location: New Jersey

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to Relocate:

• Hightstown, NJ 08520: Relocate before starting work (Required)

Work Location: In person