Email And Crm Marketing Manager

Position Overview

The Ohio State University seeks a results-oriented Email and CRM Marketing Manager to shape our online presence, engage diverse audiences, and drive impactful campaigns.

The Email and CRM Marketing Manager will be responsible for executing and measuring targeted marketing campaigns in direct digital marketing channels (email, CRM, SMS, social media, web push notifications, mobile apps, and online advertising) to support the Advancement team and Alumni Association's goals. Reporting to the Associate Director, Omnichannel Strategy, this role requires expertise in HTML for web and email, automation for SMS and email, and cross channel strategies. Collaborating with cross-functional teams is essential.

This professional will operate with a high degree of independence, decision-making capabilities, judgment, consistency, and relationship building while leveraging excellent communication skills, both written and verbal, and strong organizational skills with an extreme attention to detail, to collaborate and interact effectively with university, distinguished, and notable constituents, that include alumni, donors, faculty, grateful patients, etc. Critical thinker with a knack for problem-solving, comfortable adapting to ever-changing environments, and discretion are essential when handling sensitive information.

All members of Advancement are part of creating an inclusive culture that inspires an exceptionally diverse and talented team and are measured on their adherence to the following core competencies: leadership, continuous improvement, teamwork and collaboration, and communication/interpersonal effectiveness. All members are also expected to exhibit The Ohio State University’s Shared Values which include Excellence and Impact, Diversity and Innovation, Inclusion and Equity, Care and Compassion, and Integrity and Respect.

Department Overview

Advancement Marketing and Communications (AMC) provides strategic consultation, content generation, and creative solutions across a variety of channels that achieve marketing and communications objectives for The Ohio State University’s alumni, donor, and grateful patient audiences.

Duties and Responsibilities

75%

• Manage and coordinate projects that advance specific direct digital marketing channels (email, CRM, SMS, social media, web push notifications, mobile apps, and online advertising) strategies and goals that support Advancement Marketing Communications and the Alumni Association

• Develop and implement targeted email and SMS campaigns using Salesforce Marketing Cloud

• Responsible for making recommendations and decisions with a high degree of independence, using strong judgment, strategic thought, consistency, and discretion, in accomplishing objectives

• Provide oversight and design dynamic emails for various stakeholders, including alumni, donors, and prospective students

• Develop personalized communication workflows based on donor giving history, university affinities, preferences, and engagement levels

• Leverage data to create page optimizations and A/B testing opportunities

• Optimize email templates, landing pages, and other direct digital marketing channels

• Build texting campaigns for events, giving campaigns, and alumni activities

• Assist in creating responsive designs via HTML5 and CSS3 (i.e. working in Drupal and SFMC)

• Collaborate with colleagues across the university to ensure alignment of direct digital marketing efforts

• Serve as a subject matter expert

• Manage content on landing pages

15%

• Create wireframes and mockups to visualize landing page layouts and user flows

• Craft visually compelling content and analyze social media analytics for campaign optimization

• Develop and manage content for the Alumni Association's and Advancements websites and other direct digital marketing channels

• Execute direct digital advertising campaigns across platforms like Google Ads, Facebook, Instagram and LinkedIn

• Coordinate with graphic designers, team members, and vendors to develop media high-quality media assets

10%

• Conduct market research and analysis to identify trends and opportunities

• Track and analyze campaign performance to identify areas for improvement and optimize journey effectiveness

• Completes special projects and performs other duties as assigned

Required Qualifications

• Bachelor's degree in related field or an equivalent combination of education and experience in Marketing, Communications, Digital Media Experience in digital marketing

• Four (4) years of relevant experience

• Experience with social media platforms, email marketing tools, and digital advertising platforms (e.g., Salesforce Marketing Cloud, Sprout, HootSuite, HubSpot, Google Analytics)

• Experience using SEO and SEM best practices

Desired Qualifications (We are dedicated to building a diverse and inclusive workplace and encourage you to apply even if your experience does not align perfectly)

• Four to eight years of experience in digital marketing

• Certified in Salesforce Marketing Cloud and/or marketing automation tools

• Knowledge of Adobe Creative Suite or similar design software (i.e. Canva)

• Familiarity is expected with various platforms and tools such as Salesforce Marketing Cloud, Tableu, Scalefunder, Sprout Social, and BlackBaud or similar customer relationship management system

• Experience with Google Analytics and other web analytics tools

• Experience working in a higher education or non-profit setting

• Knowledge of SQL or other data query languages

• Familiarity with accessibility standards and best practices

• Developed Preference Centers to enhance donor engagement and communication within the university's Advancement unit

The Office of Advancement is committed to providing tools and resources for you to learn our business, proprietary databases, university-specific processes, and advancement practices.

Commitment to Inclusion

The Office of Advancement is committed to active allyship in addressing and dismantling the inequities created by systemic racism and implicit, long-held bias. We pledge to act with kindness, respect, and integrity at all times; trust ourselves and our colleagues and empower their whole identities; and hear and see our colleagues’ ideas, voices, and perspectives, acknowledging that we are better together.

You Need to Know

Aside from the unparalleled benefits of working for The Ohio State University and working in the diverse, smart, enjoyable, and growing city of Columbus, Ohio, this opportunity will provide exceptional rewards that arise from working for an institution doing worldwide life-changing teaching and research. Learn more here: https://hr.osu.edu/careers/.

In accordance with the Disaster Preparedness and University State of Emergency Policy 6.17 this position has been designated as a standby position.

Additional Information (to be added in Workday during Create Job Req task)

To learn more about the Office of Advancement, please visit fundraisingcareers.osu.edu.

The budget for this position is up to $69,000.00. The offer for this position will be based on internal equity and the candidate's qualifications.

Function: Marketing and Communications

Sub-function: Email and CRM Marketing

Career Band: Individual Contributor - Specialized

Career Level: S3 Senior