Email And Digital Marketing Specialist

Summary:

While applying an agency model approach, strategically collaborate with internal teams to create and then lead the implementation and coordination of assigned marketing initiatives for Foundation educational programs, products, and services. This position will specialize in creating email and digital marketing campaigns while playing a critical role in communicating the Foundation brand, mission, and services to key target audiences.

Essential Duties and Responsibilities

This Position Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• Lead the tactical marketing execution of assigned programs and services by planning and managing promotional campaigns. This encompasses the entire marketing campaign lifecycle, including campaign development, project coordination, copywriting, email marketing, media planning, behavioral-based marketing management, website management, social media activities, and overseeing graphic design and the creative process.
• Work closely with cross-functional teams to execute a fully integrated multi-channel marketing approach to set up email campaign workflows, segmentation, lead nurturing and drip campaigns to support the organization’s overall goals and objectives.
• Serve as a lead and power user of the Eloqua marketing automation platform, acting as a liaison with the marketing team and technology partners to maintain and enhance system integrations. Supporting the marketing initiatives with creative and cleanly built email communications and workflows to target audiences effectively.
• Implement and manage multiple paid search and retargeting campaigns for lead development and new customer acquisition. In collaboration with the marketing team, optimize keywords, bid strategy, and implement best practices in design while improving conversion rates, return on investment and provide other performance tracking reports.
• Negotiate media buys, ad placements and oversee the digital marketing spending and budget allocation while working with cross functional teams to refine or identify new advertising outlets.
• Stay current with email and digital marketing tracking strategies, compliance, and best practices, including, but not limited to, CAN-SPAM, CCPA, GDPR, and CASL laws.
• Support product positioning and creative copy development. In collaboration with the communications team, help ensure the quality, accuracy and consistency of promotional messaging to freshen and strengthen the Foundation brand as a leader in professional development education.
• Track and analyze ROI and KPIs of marketing programs and campaigns and make recommendations for improvement while using both on-line and off-line data to identify trends and provide actionable recommendations for marketing campaign improvements and workflow developments.
• Support the broader business development team in market research, data analysis, identifying growth opportunities, member engagement initiatives, tradeshow/event participation and fostering relationships with key industry stakeholders and influencers.

Supervisory Responsibilities:

No formal supervisory responsibilities; however, incumbent may be required to train/mentor more junior staff members.

Required Education/ Experience:

• A Bachelor’s Degree in Marketing or a related field with at least three (3) years of successful experience in marketing communications, advertising, copywriting and/or public relations. Agency experience is a plus.
• Proven experience in marketing writing with demonstrated proficiency to curate unique copy for various target audiences and marketing channels.
• Strong knowledge of the terminology concepts of direct marketing and an excellent command of current office software.
• Experience with and solid understanding of integrated database programs such as CRM, and Marketing Automation software such as Eloqua. Knowledge of other analytical tools is a plus.
• Successful hands-on experience with email marketing, direct mail and digital/interactive media such as SEO, paid search, and retargeting advertising.
• Knowledge of employee benefits is a plus.

The International Foundation will always consider candidates with an equivalent combination of education and relevant experience.

Minimum Qualifications/Skills:

• Proven ability to lead, develop, and manage marketing campaigns across several cross-functional teams.
• Strong team player with excellent communication skills (both oral and written).
• Creative, self-motivated with excellent organization skills, and the ability to multi-task while working in a diverse business environment.
• Strong computer literacy with proficiency in Word and Excel.

Travel Requirements:

This position may intermittently require that the individual travel for work (domestically and internationally); but only up to 10% of the time.

Hybrid Work Environment:

This position is expected to work from our corporate headquarters office in Brookfield, WI. This is an environment with typical office conditions, including lighting, noise, seating and equipment.

New hires are expected to be fully onsite during the training period. Then, once fully trained, the Foundation operates on a 60/40 Hybrid schedule; with 60% being onsite at our headquarters in Brookfield (Tuesdays, Wednesdays, and Thursdays); and up-to 40% being optionally remote (Mondays and Fridays) and as business needs allow.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, or crouch.

The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.

The above statements reflect the general details necessary to describe the principal functions of the occupation described and shall not be construed as a detailed description of all the work that may be inherent in the occupation.

COMPENSATION, PERKS & BENEFITS:

Our incredible benefits package includes a comprehensive medical plan, vision plan, dental plan, long term disability, short term disability, paid vacation, sick and paid holidays. Our retirement plan includes a defined benefit (pension) plan AND a non-elective company 401(k) contribution AND a 401(k) matching contribution. Unique organizational perks include on-site fitness center with yoga and strength training classes, mindfulness sessions, a bocce league, softball team, and even a cribbage club to name a few!

ABOUT US:

The International Foundation of Employee Benefit Plans is North America’s largest membership organization for those who work with employee benefit plans. The Foundation’s employees make a HUGE impact on the livelihoods of millions of workers across the U.S. and Canada because of the work we do in providing education and research to the benefits community. Employees enjoy an outstanding benefits package, unique employee perks, creative and caring co-workers—all within a family-friendly workplace. Speaking of workplaces, the Foundation is tucked into a 15-acre wooded slice of nature in the heart of Brookfield. We’re small enough for you to have ongoing, meaningful impact on the organization but big enough to make international news. Visit us at www.ifebp.org or connect with us on the socials.

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