Email Developer - 80-100k
LOCATION
Corporate office in Scottsdale, AZ (5 days in-office)
QUALIFICATIONS
5+ years of experience in digital marketing and email development, Bachelor's degree, experience with email marketing platforms (e.g., Salesforce/Pardot), proficiency in HTML5 and CSS, and good time-management skills. Experience in financial services and WordPress is a plus.
RESPONSIBILITIES
Design, build, and execute email campaigns; work with internal leaders on campaign parameters; collaborate with marketing for creative content; manage Pardot system architecture; implement creative email designs; follow internal QA processes; identify issues proactively; and support knowledge sharing among peers.
INDUSTRY
Digital Marketing / Email Marketing
SHORT DESCRIPTION
The Email Developer is responsible for creating personalized and engaging email experiences using Salesforce Marketing Suite, from design to deployment while ensuring quality and effectiveness in email marketing campaigns.
Job purpose
The Email Developer will be responsible for designing, building, and executing engaging email experiences for clients and prospects in through email and email campaigns from start to finish. This includes email build, deployment configuration, testing, QA, launch, and post-tracking of deployment activities. This uses the Salesforce Marketing Suite (SFMC), including Pardot and its resources, to deliver dynamic and personalized email marketing campaigns to provide timely, targeted communications.
Note: This role would be 5 days in-office at our corporate office in Scottsdale.
Duties and responsibilities
- The Email Developer will need to work closely with internal leaders to understand key campaign parameters and inputs, such as subscriber or target audience.
- This role will also collaborate closely with marketing team members for the overall creative approach and branding; receiving copy, graphics, videos, and other content needed to build and maintain emails.
- Duties include:
- Pardot system architecture, such as creating/maintaining segmentation lists and automations.
- Designing and maintaining custom segmented email campaigns to target audiences, such as a new client automated welcome series and lead drip automation.
- Implement creative email designs using HTML5 and CSS with mobile optimization and a degree of personalization.
- Ensure a proper internal QA process is followed: Set up projects for internal team approvals, team testing, schedule deployment, and complete post-deployment checks.
- Able to identify and resolve potential issues proactively.
- Partner and collaborate with peers to ensure knowledge sharing and process efficiencies.
- Additional duties as assigned.
Qualifications
- 5+ years of experience in digital marketing and email development
- Bachelors degree
- Experience working with an email marketing platform (Examples: Salesforce/Pardot, HubSpot, MailChimp, etc.)
- Experience with building emails using HTML5, CSS, along with content management skills, and a good eye for aesthetics.
- Good time-management abilities, including some timeline creation for project planning.
- Experience with marketing of financial services is a plus
- Experience with WordPress website design/development is also a plus (namely PHP, HTML5, CSS, and JavaScript) to support related project work
Benefits
- 401k with matching component up 13%
- United Healthcare PPO Medical employee coverage paid by Company
- Delta Dental PPO, United Healthcare Vision, Short Term, Long Term, Life Insurance and many more voluntary options available
- Generous holidays and PTO
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