Email Marketing Associate

Full Time • New York, NY, United States of America

64,307 - 81,427 (Yearly) Added 1 week ago

Summary

LOCATION

Not specified

QUALIFICATIONS

Minimum of 2 years' experience in email marketing, proficiency in project management tools (JIRA, Airtable a plus), Salesforce Marketing Cloud knowledge, and strong Excel skills required.

RESPONSIBILITIES

Execute and optimize email, SMS, and app marketing communications, manage marketing calendars, develop lifecycle journeys, segment audiences, craft creative briefs, oversee project management, execute A/B tests, report campaign performance, and conduct competitive analysis.

INDUSTRY

Retail/Fashion

SHORT DESCRIPTION

Madewell is seeking a motivated Email Marketing Associate to support the growth of Email, SMS, and App marketing programs by working cross-functionally and optimizing retention strategies.

Our Story

Introduced in 2006, Madewell is a premium denim brand for men and women. Beautiful construction, the world’s finest fabrics and an original approach to design—we don’t spare any details. No one makes denim like we do, but we don’t stop there. The perfect tee, the most versatile shoe, an essential leather bag—if it came from us, it’s made well.

Beyond our impeccably designed products, we're committed to making a difference. At Madewell we believe in being better when it comes to sustainability. We’re committed to exploring new ways to protect our planet and its people—and that means thinking about how our clothes are made from start to finish. Our story is just unfolding and there’s so much more to come. Join us at Madewell.

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

Madewell is looking for a highly motivated Email Marketing Associate who will support the growth and optimization of the Email, SMS and App marketing programs. This person will work cross-functionally across brand marketing, creative and ecommerce operations to support briefing, email deployment and analyzation of Madewell’s owned retention marketing channels. The ideal candidate will be highly organized, a problem solver and a clear communicator. This role reports to the Sr. Manager of Email Marketing.

RESPONSIBILITIES:

Responsible for executing and optimizing email, SMS and app marketing communications

Supports the Email Marketing team with maintaining the email, SMS and app push marketing calendar

Develops and implements lifecycle marketing journeys across email, SMS and app

Leads audience segmentation and personalization for batch and trigger email programs to increase engagement and revenue productivity

Responsible for crafting and submitting creative briefs, including seasonal briefs, promotions, key launches and ad hoc briefs based on business needs

Supports project management throughout the email workflow, delivery, approvals, QA and deployment

Executes and reports out on A/B tests to continuously improve performance

Reports out on campaign performance on a weekly, monthly and quarterly basis with actionable insights for cross-functional teams

Conducts competitive landscaping to stay abreast of the latest trends in email marketing

Partner with Brand Marketing and Site Merchandising to ensure cohesive brand messaging, product alignment and linking strategy

QUALIFICATIONS:

Minimum of 2 years' experience in email marketing required

Background in deploying emails (experience with Salesforce Marketing Cloud is a plus)

Experience with project management tools such as JIRA and Airtable a plus

Proficient in Excel (basic functions such as VLOOKUP, pivot tables, etc)

Strong collaboration skills and ability to work in a very cross-functional role

Proven ability to proactively and autonomously manage projects

Passionate about developing and optimizing multi-channel strategies that enhance user engagement, retention, and overall experience

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Benefits + Perks

Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

Salary Range: $64,200.00 - $77,000.00

At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.

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