Email Marketing Associate

SUMMARY

The Email Marketing Associate is responsible for the decision-making process of planning, coordinating, and executing email, print, and SMS campaigns for customer retention. This full-time role involves collaborating with eCommerce promotions, copy, communications, graphics, and other internal teams as needed.

KEY RESPONSIBILITIES & DUTIES

• Collaborate with ecommerce promotions, copy, graphic design, and product development teams to create and deliver impactful email campaigns, including product surveys and sales promotions.
• Create and maintain a detailed promotional calendar, track campaign details such as copy, schedules, and promotional assets, while making data-driven decisions on which products to feature in email promotions based on performance insights.
• Manage daily email operations, ensuring accurate and timely preparation, scheduling, and deployment of campaigns.
• Leverage AI tools and platforms to craft, analyze, and optimize email copy and campaign effectiveness.
• Segment email lists based on customer classes and other relevant criteria to tailor campaigns for distinct customer groups.
• Conduct A/B testing on email campaigns to optimize performance and increase conversion rates
• Monitor and analyze key performance metrics (e.g., open rates, click-through rates) and monthly reports, to refine strategies and enhance engagement and ROI.
• Work closely with offshore marketing teams to review and approve promotional materials for accuracy and alignment with brand standards.
• Organize and update process documentation and content libraries to support operational efficiency.
• Other duties as assigned.

REQUIREMENTS/QUALIFICATIONS

• Technical Proficiency
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint, Teams).
  • Experience using Adobe Dreamweaver, Adobe Analytics, SharePoint and ClickUp is a plus but not required.
  • HTML code experience a plus but not required.
• Soft Skills
  • Detail-oriented.
  • Highly organized with proven ability to proof his/her own projects, work under pressure, handle multiple simultaneous projects, and meet deadlines in a fast-paced environment.
  • Excellent verbal and written communication skills to effectively convey ideas and collaborate with team members.
• Education & Experience
  • 2 or more years of experience in Email Marketing preferred.
  • Associate’s degree in Business, Marketing, Communications, Public Relations, or Graphic Design preferred.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL DEMANDS

• Prolonged periods of sitting at a desk and working on a computer.
• Repetitive motions associated with typing and using a mouse.
• Ability to read and interpret digital content on a computer screen for extended periods.
• Occasionally required to stand, walk, and reach with hands and arms.
• Ability to carry or lift lightweight items (such as a laptop or marketing materials) weighing up to 10-15 pounds.
• May occasionally be required to attend meetings or collaborate in person, necessitating light travel or movement within an office setting.