Email Marketing Coordinator

Atlas Obscura is a lifestyle media company dedicated to sharing the world’s hidden wonders. The company was founded in 2009 as a user-created compendium of the world's most incredible places, and these days produces award-winning journalism and chart-topping podcasts, leads unique guided trips all around the world, and has published three consecutive New York Times bestselling books.

We are looking for an email marketing coordinator to join our integrated marketing team. In this role, you will work closely with the marketing and content teams to curate, build, deploy, and analyze the performance of Atlas Obscura’s newsletters, which reach hundreds of thousands of readers per day.

As the email marketing coordinator, you’ll be on the front lines, helping us to ensure the right content is reaching the right reader at the right time to create maximum value for our audience. You’ll collaborate with our content, marketing, and sales teams on both day-to-day and long-term projects—and with our editorial team to ensure consistency of voice and a commitment to high-quality storytelling across products—so attention to detail, organization, and flexibility will be essential to your success. You should also be excited by Atlas Obscura’s mission to inspire our audience with wonder and curiosity about the world.

Atlas Obscura is remote-first, which means you can live and work from anywhere within the continental United States or Canada. At Atlas Obscura we also believe exploration is for everyone and encourage diverse applicants. We are committed to an equitable hiring process and an inclusive work environment.

Responsibilities

• Curate, build, deploy, and analyze our suite of email newsletters, including the Daily Newsletter, Places Newsletter, Gastro Newsletter, and Weekly Newsletter products as well as any future extensions
• Create and maintain best practices for audience retention and acquisition, including welcome/onboarding flow, personalization, automation, list hygiene, and more
• Communicate newsletter performance insights to internal stakeholders on a monthly and quarterly basis
• Work with our marketing team to develop a robust newsletter strategy that leverages both editorial and branded content to grow our overall subscriber base and optimize our revenue per send
• Maintain the newsletter content calendar with respect to other brand partnerships, editorial, and company-wide initiatives
• Analyze and test compelling subject lines
• Analyze A/B tests of new designs, features, and strategies
• Develop and manage relationships with other organizations and brands for partnerships and newsletter sweepstakes opportunities

Desired Qualifications

• At least 2 to 5 years managing newsletter products in digital media or related fields
• Strong written communication and copywriting skills
• Experience with email clients like Klaviyo or a similar email service provider
• Entrepreneurial instincts, a hands-on attitude, a healthy sense of humor, and a passion for Atlas Obscura’s mission of finding and reporting on the world’s most wondrous and hidden places

Bonus Skills

• Experience at a travel publication
• Experience using photo editing tools
• Experience using data to inform decision making
• Experience in copy-editing and/or social media

Compensation is competitive and includes equity. Benefits for full-time employees include contributions toward health, dental, and vision for both employee and family. We value diversity and are committed to an inclusive work environment and a fair and consistent interview process.

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