Email Marketing Coordinator - Urology & Diabetes

Email Marketing Coordinator - Urology & Diabetes

Remote Opportunity - EST Time Zone Preferred

*Please note you must provide a portfolio or link to previous work/projects in order for your application to be considered*

The Opportunity

At Aeroflow Urology, our marketing team drives innovation through a comprehensive strategy focused on lead generation, brand awareness, and customer engagement across various channels, including email marketing, social media, influencer marketing, SEO, PR, and more.

As the Email Marketing Coordinator, you will play a pivotal role in building and optimizing email and SMS campaigns that foster brand loyalty, improve patient engagement, and drive conversions. This position requires creativity, technical expertise, and a solid understanding of lifecycle marketing strategies.

About Us

• Our Mission: Aeroflow Urology is dedicated to breaking down barriers to accessible, convenient, and reliable continence care through education and advocacy.
• Our Customers: We serve individuals living with or caring for those with incontinence, as well as healthcare providers such as physicians and nurses.
• Our Culture: We are a collaborative, innovative, and creative team where every voice matters. If you’re eager to join a supportive environment where bold ideas drive meaningful change, you’re in the right place.

Your Primary Responsibilities

• Email Marketing
  • Partner with the Customer Lifecycle Manager to develop strategies for transactional and marketing email and SMS campaigns aimed at enhancing brand awareness, onboarding new patients, and building trust with existing customers.
  • Collaborate with internal stakeholders and the in-house design team to create visually appealing, actionable campaigns that align with brand standards and drive engagement.
  • Build and continuously refine automated email and SMS sequences to improve user experiences and optimize conversion funnels.
  • Be responsible for updating the editorial calendar with email and SMS marketing activities.
  • Implement A/B testing to analyze email performance, optimize templates, and enhance patient engagement and conversion rates.
  • Become familiar with the Aeroflow Urology and Diabetes customer lifecycles. Develop a strong understanding of our audience, our online experiences, our email flows, and additional touch points. Use this understanding to provide recommendations for new templates, A/B testing, and optimizations.
  • Ensure mobile-friendly email and SMS templates for seamless user experiences.
• Data Reporting & Analysis
  • Track, analyze, and report on email and SMS performance metrics, including open rates, click-through rates, conversions, and unsubscribe rates.
  • Provide actionable insights based on performance data to inform future campaigns and improve ROI.
  • Maintain weekly, monthly, and quarterly reports to track trends and campaign effectiveness.
• Additional Responsibilities
  • Develop a deep understanding of Aeroflow Urology’s customer lifecycle and online touchpoints to identify opportunities for improvement and innovation.
  • Stay updated on industry trends, tools, and best practices to ensure Aeroflow Urology remains a leader in email and SMS marketing.
  • Provide support to the Customer Lifecycle Team as needed.

Skills for Success

• A creative eye for email and SMS design, ensuring all content adheres to brand standards and resonates with target audiences.
• Strong analytical skills with the ability to interpret data and translate insights into actionable plans.
• Highly organized and detail-oriented, with the ability to manage multiple time sensitive projects simultaneously.
• Excellent communication and collaboration skills for working with cross-functional teams.
• A proactive problem solver with a passion for continuous learning and improvement.
• Maintain HIPAA/patient confidentiality.

Required Qualifications

• Associates or bachelors degree in marketing or related field.
• 2+ years of experience in email marketing, SMS marketing, or a similar role.
• Proficiency with email marketing platforms (ex: Klaviyo, Mailchimp, Braze) and SMS tools.
• Familiarity with analytics tools like Google Analytics and email performance dashboards.
• Ability to translate insights into actionable plans.
• Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies. Compliance is a condition of employment and is considered an element of job performance.
• Ability to come into the Aeroflow Health headquarters at least twice per year for onsite planning sessions.

Compensation: Base Salary of $55,000

What Aeroflow Offers