Email Marketing Manager

Key Responsibilities

• Email Marketing: Develop, execute, and optimize email marketing campaigns, promotional emails, and automated workflows. Track metrics to improve open rates, click-through rates, and conversion rates.
• Social Media Strategy: Lead the creation and execution of the social media strategy across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Drive engagement, follower growth, and brand awareness through creative content and campaigns.
• Content and NPI Management: Oversee content creation for digital and print channels, ensuring alignment with brand voice and marketing goals. Manage the editorial calendar, collaborate with writers and designers, and produce high-quality content that resonates with our target audience.
• Strategic Planning: Develop and execute comprehensive marketing strategies that integrate email, social media, and content to drive measurable results. Conduct market research and stay up-to-date with industry trends to inform strategy adjustments.
• Team Leadership & Collaboration: Lead and mentor a team of marketing professionals. Work cross-functionally with other departments such as sales, design, and product development to align marketing efforts with business objectives.
• Analytics & Reporting: Monitor, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of campaigns and adjust strategies as needed. Use data insights to continuously improve marketing tactics and drive ROI.

Skills

• Plan, coordinate, and implement campaigns for new product launches and sale promotions for Nivel product brands.
• Manage all email marketing for B2B and B2C brand platforms. Experience with Klaviyo or similar email marketing products is a plus.
• Manage the marketing team through regular weekly meetings, continuous communication, annual goal setting, time management, etc.
• Ability to maintain creative requests through a tracking system such Smartsheet or similar tool as the basis of communication between creative team members and marketing team members.
• Ability to lead the coordination of all photoshoot and videography shoots by planning, scripting, and scheduling each photoshoot based on the asset needs for marketing.
• Ability to grow SMS Marketing through creation and implementation of text messages.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field;
• Minimum of 5+ years of experience in marketing.
• Proven track record of developing and executing successful marketing strategies.
• Strong background in content creation and creative strategy.
• Experience managing multi-channel marketing campaigns.
• Proficient in using marketing analytics tools and platforms.
• Excellent communication and project management skills to inspire the team.
• Strong leadership with proven ability to lead a team and foster a collaborative, innovative environment that inspires.

Why Join Us:

• Competitive salary and benefits.
• Opportunity to work in a dynamic, fast-moving, collaborative environment.
• Access to professional development and growth opportunities.
• Ability to pave your future