Email Marketing Manager

Full Time • New York, NY, United States of America

71,500 - 85,800 (Yearly) Added 10 hours, 31 minutes ago

Summary

LOCATION

Hybrid (3 days a week in New York office)

QUALIFICATIONS

Bachelor's degree in business, communications, marketing, or a related field; 3-5 years of email and/or digital marketing experience; strong analytical and quantitative skills; proficiency in HTML coding, email service providers, and Google/Microsoft apps.

RESPONSIBILITIES

Manage email marketing strategy and execution for a domestic Destination Marketing Organization in 5+ markets, deploy campaigns, provide performance insights, develop subscriber acquisition strategies, and support advertising sales efforts.

INDUSTRY

Travel Marketing

SHORT DESCRIPTION

Seeking an Email Marketing Manager to oversee email marketing strategies and performance for a major DMO client, focusing on campaign management, subscriber growth, and engagement optimization.

Job Title

Email Marketing Manager

Job Description

Dotdash Meredith is seeking an Email Marketing Manager for the Dotdash Meredith Travel Marketing (DDMTM) team to support one of their Destination Marketing Organization (DMO) clients. DDMTM is responsible for the strategy and execution of the client’s content marketing program, including, but not limited to: printed publications, digital website content, email marketing, podcast, video marketing, and social media.

This role is hybrid 3 days a week in Dotdash Meredith’s New York office.

Responsibilities:

The Email Marketing Manager will advise a major domestic DMO on their email strategy and execution in 5+ markets. This includes the following:

Deploy twice weekly email campaigns to domestic email subscribers and monthly sends to 4+ international markets.
Provide bi-weekly and monthly performance/insights to the client, as well as recommendations to optimize the email program.
Develop and enact strategies for acquiring new subscribers, both domestically and internationally.
Create and execute plans to increase engagement within the email marketing program, including conducting A/B tests, developing segmentation strategies, implementing dynamic content blocks, etc.
Support and optimize advertising sales efforts in the newsletter product and provide recommendations on how to introduce new product offerings.

In addition, the Email Marketing Manager will advise the greater Dotdash Meredith Travel Marketing team on email marketing best practices and will support efforts to identify opportunities for other clients.

About The Team: | The Team and/or Brand.

____________________________________________________________________________________________

Dotdash Meredith Travel Marketing is one of the nation’s leading custom content agencies for state tourism offices, convention and visitors bureaus, and other destination marketing organizations – delivering award-winning print and digital solutions that set the standard in the market.

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

50% Day-to-day management of the client’s email marketing program, including deployment in 5+ international markets, bi-weekly and monthly reporting, etc.

40% Develop strategies to optimize and grow the client’s email marketing program including: list acquisition, opportunities to increase engagement, advertising sales, etc.

10% Support the greater Dotdash Meredith Travel Marketing team in identifying new email opportunities for other clients.

The Role’s Minimum Qualifications and Job Requirements

Education:

Bachelor’s Degree in business, communications, marketing, or a related field (and/or equivalent, relevant work experience).

Experience:

3-5 years minimum of email marketing and/or relevant digital marketing experience.

Specific Knowledge, Skills, Certifications and Abilities:

Strong analytical and quantitative skills to provide the client with impactful decisions and recommendations.
Team player with strong management skills that is detail oriented and can approach projects both strategically and creatively to provide the client with the best marketing solutions in a fast-paced environment.
Prior experience with HTML coding and deploying email deployments, as well as the creation of triggered campaigns & journeys.
Experience managing an email service provider and previous knowledge of the email marketing landscape, program drivers, and vendors.
Experience with Google and Microsoft workspace apps (Google Sheets, Docs, Slides, Microsoft Word, Excel, Powerpoint) as well as platforms such as Google Analytics. Experience with Adobe products is a plus: Dreamweaver & Photoshop
Previous client-facing agency experience is a plus.

% Travel Required (Approximate): 10%

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing

ddm.hr@dotdashmdp.com

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:

https://www.e-verify.gov/employees

Pay Range

Salary: New York: $71,500.00 - $85,800.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

#NMG#

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