Email Marketing Senior Strategist

About the Opportunity:
The Email Marketing Senior Strategist plays an essential role in CRM Strategy and Email Marketing at the Academy. This position is responsible for providing strategic email marketing recommendations to all public-facing Academy teams who use email to communicate with their audiences and for sharing performance insights and analytics through existing and new reporting tools. The Email Marketing Senior Strategist will also own responsibility for end-to-end email marketing project management for over 900 campaigns annually. Additionally, this role will drive increased automation in the platform through the exploration of new messaging streams and optimization of existing streams, and, potentially, the incorporation of new messaging channels to complement the Academy’s email outreach.

Organizational Culture:
Join a team dedicated to the Academy’s mission, vision and values! Currently, the Academy's strategic plan includes three initiatives – Hope for Reefs, Thriving California, and Islands 2030 – that leverage biodiversity science, environmental learning, and collaborative engagement to regenerate fragile ecosystems around the world. Learn more at https://www.calacademy.org/about-us/major-initiatives.

We are committed to ensuring diversity, equity, accessibility, and inclusion are intrinsic to Academy culture and operations, from recruitment and retention to science and advocacy.

We hope you are inspired by what we do and are excited to contribute to our mission. The mission of the California Academy of Sciences is to regenerate the natural world through science, learning, and collaboration. The Academy is looking for candidates who do great work, and we know they may come from a number of different backgrounds and experiences. We encourage you to apply even if you do not believe you meet every one of the qualifications for the position.

This position is based in San Francisco, California. Staff are currently expected to work from the Academy offices at least 2 times per week, which may fluctuate based on business needs. Please do not apply if you are not able to work onsite. Candidates are required to have up-to-date COVID-19 vaccination as a condition of employment, absent qualifying exemptions in accordance with applicable laws. Individuals receiving a conditional offer of employment from the California Academy of Sciences will be provided the full text of the vaccination policy. The California Academy of Sciences is committed to providing a safe and healthy workplace, to protect its employees, volunteers and guests.

About the Marketing Operations Team:
The Marketing department, operating within the Experience division of the Academy, has four primary roles: gathering audience and market insights, effectively conveying the Academy's brand, value, and mission at every touchpoint, optimizing revenue through pricing and investment strategies, and engaging audiences with compelling science and conservation content to promote environmental literacy. The Marketing Operations team within Marketing oversees technical strategy and execution for email marketing and automation, including reporting and segmentation, and marketing analytics for web, email, and other campaigns.

Key Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

• Work with email stakeholders/content strategists to drive strategy to increase engagement and acquisition across all email streams; including re-engagement, new and existing drip campaigns, transactional emails and lifecycle marketing
• Lead meetings with stakeholders to develop, set up, and launch email campaigns with emphasis on content strategy, project management, customer segmentation, contact strategy, execution & analysis
• Manage campaign workflow (including pre-planning, requirements gathering, email building and configuration using the Academy’s custom JSON email application, testing and facilitating audience segmentation, and facilitating stakeholder approval) through the Academy’s project management platform, ensuring milestones are met and campaign is executed on time.
• Create audience segments to match stakeholder requirements by using pre-existing SQL queries (that may require minor modification) and other tools as necessary; work with the Sr. Manager, Marketing Operations, to maintain proper customer segmentation data
• Maintain functionality of Academy email template (HTML/CSS/Javascript) and administer email marketing and project management platforms (including account setup, data integrity, segmentation and campaign automation)
• As necessary, assist the Sr. Manager, Marketing Operations, and external agency with migration from current email platform to forthcoming email & marketing automation platform
• Create, present and share clear, actionable metrics reports and campaign analyses, based on established KPIs, with stakeholders
• Assess Academy email KPIs and adjust/update existing tools or create new tools as necessary to align with industry guidelines/best practices for measurement, analysis and reporting
• Assist on key analytics projects that require coordination with technical teams
• Maintain accurate documentation of email build, send, and list pull processes, and train other staff as needed on these and other email-related processes
• Follow all Academy safety regulations
• Perform other assigned duties as required

Qualifications: A successful candidate will have the following:

• Minimum of 5 years’ experience in email marketing or related roles
• Bachelor or Associates degree in related field preferred and not required
• Proficiency with cloud-based project management tools like Jira, Wrike, Asana, or Basecamp
• At least 3 years’ experience using a top-tier Email Service Provider and/or marketing automation platform (e.g. HubSpot, Iterable, Marketo, Marketing Cloud, Mailjet, etc.)
• Preferred: direct experience with Mailjet and HubSpot platforms
• Advanced knowledge of HTML and CSS
• Basic proficiency with SQL
• Preferred: basic proficiency with JavaScript and JSON
• Proven knowledge of email marketing trends and willingness and ability to adopt new technologies, languages and or frameworks to keep up evolving best practices
• Experience using of Business Intelligence and analytics tools such as Looker Studio and Google Analytics, and willingness to adopt evolving best practices
• Experience using dynamic scripting languages for email content automation
• Preferred: Familiarity with email workflow tools (like Email on Acid or Litmus)

Physical Environment:
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. While performing the duties of this job, the employee is frequently required to stand, sit, use a computer, and communicate on the phone, in person, and online meetings/calls. Must be able to perform repetitive motions 80% of the time.

Compensation and Benefits:
The salary range for this position is $85,000 - $95,000. Actual compensation will be commensurate with experience, skills/knowledge set, and internal equity. We believe in fair and equitable compensation practices and are committed to providing competitive salaries within the industry and market standards. The Academy offers a total compensation package that emphasizes both base salary and comprehensive benefits based on the hours per week worked. Further details regarding compensation and benefits will be discussed during the interview process.

Please scroll down to "Other details" for this position's hiring range.

APPLICATION PROCESS:
Please upload your resume, cover letter, and complete the brief online application

The California Academy of Sciences will give full consideration for employment to all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance(SF Police Code, Article 49).

We are committed to ensuring that all employees and applicants shall receive equal consideration and treatment. All terms and conditions of employment, including but not limited to, recruitment, hiring, placements, transfers, promotions, compensation, benefits, terminations, training, and social and recreational programs, will be on the basis of qualifications of the individual for the positions being filled. The Academy does not discriminate against qualified applicants or employees with respect to any terms or conditions of employment on account of any characteristic protected by state or federal law or local ordinance. Read our full Equal Opportunity Statement here.