Email Marketing Specialist

Full Time • Bethesda, MD, United States of America

65,000 - 75,000 (Yearly) Added 3 weeks, 1 day ago

Summary

LOCATION

Hybrid work environment with in-office presence expected at least three days per week.

QUALIFICATIONS

Bachelor's degree or equivalent experience, 2-4 years in email or digital marketing, experience with email marketing platforms (e.g., Iterable, Mailchimp), and basic knowledge of HTML/CSS is a plus.

RESPONSIBILITIES

Build, test, deploy, and analyze email marketing campaigns; ensure accuracy and quality of campaigns; manage contact data; assist in developing email marketing strategies; and collaborate with internal teams and external vendors.

INDUSTRY

Commercial Real Estate and Financial Services

SHORT DESCRIPTION

The Email Specialist will develop and optimize email marketing campaigns to enhance the Walker & Dunlop brand and support business objectives within a collaborative digital marketing team.

Department:

Marketing

We are Walker & Dunlop. We are one of the largest providers of capital to the commercial real estate industry, enabling real estate owners and operators to bring their visions of communities — where people live, work, shop, and play — to life. We are committed to creating meaningful social, environmental, and economic change in our communities. We believe seeking diverse talent and promoting the inclusion of all perspectives are more than moral imperatives – they are critical to our success and ability to innovate and grow.

Department Overview

Our Marketing department focuses on building and promoting the W&D brand to ensure that everyone understands the benefits of W&D. Our specialized marketing experts collaborate to provide excellent service internally and externally. Our specialties include Brand & Content, Creative, Marketing Strategy & Planning, Digital (Web, Email and Advertising), PR/Social Media, Events, and Operations and Analytics.

The Impact You Will Have

As an Email Specialist, you will be responsible for the development and optimization of email marketing campaigns. This role is part of Walker & Dunlop’s digital marketing team and reports to the Senior Digital Marketing Manager.

Joining our team represents an exciting opportunity to get exposure to a wide range of digital channels and tactics in a fast-paced, hands-on environment. An eye for detail, eagerness to learn new skills, a high degree of adaptability in the face of new information or priorities, and a collaborative attitude toward teammates and stakeholders will be critical to your success in this role.

If you have a solutions-oriented mindset, attitude of continuous learning, and spirit of kindness toward others, you’ll fit in well with our team. We follow a hybrid work schedule, with in-office presence expected at least three days per week.

Primary Responsibilities

Build, test, deploy, and analyze email marketing campaigns
Review all email marketing campaigns for accuracy and quality prior to deployment
Ensure all marketing emails follow W&D’s best practices for branding and compliance
Clean, organize, and manage contact data in Iterable (ESP)
Assist with building email automations
Coordinate communication and collaboration with Iterable (ESP), other service providers / technology vendors, and internal stakeholders
Assist Senior Digital Marketing Manager in developing email marketing strategy and tactics to support business line marketing plans
Attendance is generally 8:30 am – 5:30 pm local time Monday through Friday with the ability to work up to 2 of those days remotely.

Education and Experience

Bachelor's degree or equivalent working experience
2-4 years in email or digital marketing
Experience working in email marketing platforms such as Iterable, Mailchimp, HubSpot, Klaviyo, or Salesforce Marketing Cloud
Working knowledge of HTML/CSS is a plus, but not required

Knowledge, skills, and abilities

Excellent proofreading skills with an eye for good design and layout
Detail-oriented mindset with a drive to exceed expectations
Ability to complete projects independently and strong time-management skills
Basic familiarity with data cleanup and analysis in Excel
Familiarity with email marketing best practices
Ability to manage multiple priorities concurrently while maintaining high standards of quality
Versatility, flexibility, and a willingness to adapt to new challenges
Ability to work collaboratively with others
Ability to show ownership of your work, take on challenges and acknowledge growth opportunities, and demonstrate patience when learning new processes
Courtesy, respect, and thoughtfulness in teaming with colleagues and other stakeholders

This position has an estimated base salary of $65,000 - $75,000 plus a discretionary bonus. An employment offer is based on the applicant’s relevant work experience, applicable knowledge, skills, abilities, internal equity, and alignment with market data.

#LI-AA1

#LI-Hybrid

What We Offer

The opportunity to join one of Fortune Magazine’s Great Places to Work winners from 2015-2023
Comprehensive benefit options* that have earned Walker & Dunlop the silver level of the 2022 Cigna Healthy Workforce Designation™, some of which include:
- Up to 83% subsidized medical payroll deductions
- Competitive dental and vision benefits
- 401(k) + match
- Pre-tax transit and commuting benefits
- A robust health and wellness program – earn cash rewards and gain access to resources that
promote health, engagement, and balance
- Paid maternity and parental leave, as well as other family paid leave programs
- Company-paid life, short and long-term disability insurance
- Health Savings Account and Healthcare and Dependent Care Flexible Spending
Commitment to diversity, equity, and inclusion, with employee resource groups organizing activities and providing a space for open communication
Career development opportunities
Empowerment and encouragement to give back – volunteer hours and donation matching

Eligibility may vary based on average number of hours worked

EEO Statement

We are committed to equity in all steps of the recruitment and employment experience. We believe in equal access to opportunities in our workplace. We do not tolerate discrimination, including harassment, based on any characteristic protected by applicable law, such as race, color, national origin, religion, gender identity, sexual orientation, sex, age, disability, veteran or military status, and genetic information. We strive to be a safe place to ask questions, build professional relationships, and develop careers.

SPAM
Please be wary of recruitment scams. An indication of a scam might be a request for sensitive or bank information at the time of application or emails coming from a non walkerdunlop.com email address. Please call us at 301.215.5500, if you have any concerns about information requested during or after the application process.

Fair Chance Hiring

Background checks, including any questions related to infractions, arrests, or conviction records, will not be conducted until after a conditional offer of employment has been accepted. We will consider for employment qualified applicants regardless of arrest and conviction records, in accordance with federal, state, and local laws.

Tailor Your Resume to Match this Job!

Apply

Share with Friends!