Email Marketing Specialist

Job Description

At Seabourn, we are passionate about travel. We believe that traveling for pleasure has a redemptive power that enriches people’s lives. And we believe that people should travel well. Seabourn pioneered small-ship, ultra-luxury cruising, and continues to represent the pinnacle of that unique style of travel.

We’re looking for an experienced Marketing Specialist professional to fill this role. The Email Marketing Specialist is responsible for utilizing intermediate to advanced email marketing skills to strategize, build, execute, and analyze emails. Email marketing programs are designed to support Seabourn’s sales and marketing to drive cruise bookings and revenue. Additionally, this role ensures brand visual quality and content accuracy, leveraging existing MarTech stack to deliver personalized, targeted, and innovative communications. This role will stay informed of all electronic marketing best practices and the wider Seabourn campaign strategy and brand guidelines and will provide occasional support for sales collateral in support of the stakeholders within the Marketing/Sales and Guest Services Divisions.

Here’s a summary of what Seabourn is looking for in its Email Marketing Specialist. Is this you?

Responsibilities

• Employs and ensures electronic best practices and applies a high-level of creativity in the design and production of e-communications, specifically HTML emails, e-newsletters and other communications as needed.
• Works with Pricing and Demand managers to gather input needed to produce email communications to consumers and occasionally trade.
• Manages day-to-day program maintenance of established automated email programs.
• Demonstrates an understanding of database marketing/CRM; ability to interpret metrics, audience segments and selects.
• Coordinates with marketing teams for scheduling, prioritization, and trafficking of proofs to internal clients; then completes revisions and finalizes execution of assigned projects on deadline and on strategy.
• Prepares all email assets (graphics and written content) according to brand style and legal guidelines, and proofs for quality assurance.
• Collaborates on strategic initiatives, presenting solutions and innovative ideas in the ongoing development of e-marketing programs. Including contributing to brand content and contact strategy effort
• Upon receiving approvals, complete the email set-up process within the internal CRM and ESP platforms. Tests and deploys email.
• Monitor the marketplace to keep ahead on best practices and strategies of our competitors and other leading marketers.
• Maintains files and status on project schedules. Additional duties as assigned by Senior Manager.

Requirements

• Bachelor’s Degree in marketing or equivalent work experience
• 2+ years of related work experience in fast-paced agency or in-house direct marketing group
• Intermediate knowledge of HTML, CSS, Dreamweaver or Sublime Text like editor, Photoshop, plus experience in Microsoft Excel
• Minimum 1 year experience working with an email marketing platform (Responsys, Braze, HubSpot, Salesforce Marketing Cloud, etc.)
• Understanding of email marketing best practices
• Experience in developing and implementing automated email campaigns
• Ability to manage multiple projects at the same time under short deadlines
• Excellent teamwork, communication and time-management skills
• Experience with luxury and premium products; travel brands experience a plus (preferred but not required)
• Must be legally authorized to work in the United States. Holland America Line is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).

What You Can Expect

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives
• Base Salary Range: $59,200.00 to $79,900.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our Culture…Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate vision Statement and our Core Values at: https://www.seabourn.com/en_US/our-company/mission-values.html

Seabourn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Seabourn will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

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