Email Marketing Specialist

Overview
We are seeking a talented and experienced Email Marketing Specialist with a passion for the skincare industry. This is the perfect role for a creative and driven individual who wants to combine their love for skincare with their expertise in crafting engaging and visually stunning email campaigns.

About Us

At Art of Skincare, we specialize in helping clients achieve their best skin by offering expert guidance, top-quality skincare products, and personalized routines. With over 20 years of experience, our founder transitioned from a thriving esthetician practice to a dynamic online platform, reaching a broader audience and helping people transform their skin. Now, we are looking for a skilled Email Marketing Specialist to join our team and elevate our communication with clients.

What You’ll Do

• As our Email Marketing Specialist, you will play a pivotal role in creating email campaigns that resonate with our audience, showcase our expertise, and drive conversions. From newsletters to promotional campaigns and updating our Klaviyo flows, you’ll ensure every email is beautifully designed, on-brand, and optimized for results.

Responsibilities:

• Develop and execute visually compelling email campaigns tailored for the skincare audience.
• Collaborate with our team to create engaging, educational, and promotional content.
• Maintain and update all Klaviyo email flows to ensure accuracy, effectiveness, and brand alignment.
• Analyze campaign performance metrics to optimize engagement and conversion rates.
• Ensure email templates adhere to elegant design principles and reflect our brand’s ethos.
• Stay up-to-date with the latest trends in email marketing and the skincare industry.

What We’re Looking For

Required Skills:

• Proven experience in email marketing, particularly for beauty or skincare brands.
• Strong understanding of elegant design principles and the ability to create visually appealing email layouts.
• Excellent copywriting skills with a focus on skincare or beauty topics.
• Proficiency with Klaviyo or similar email marketing platforms.
• Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
• Passion for skincare and helping clients achieve their skincare goals.

Bonus Skills:

• Familiarity with skincare products, routines, and industry trends.
• Experience in product launches, promotional campaigns, or seasonal marketing.
• Background in beauty or skincare is a plus.

Who This Role Is Perfect For

• You’re a high-achiever who loves combining creativity with strategy.
• You’re passionate about skincare and want to help others feel confident in their skin.
• You thrive in a collaborative yet detail-oriented environment.
• You’re a self-starter with a track record of creating successful email campaigns.

Experience

• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of visual design principles, including color theory, typography, and layout.
• Experience with content management systems for web design is a plus.
• Ability to illustrate concepts effectively through sketches or digital means.
• Familiarity with art direction processes and collaboration within creative teams.
• A portfolio showcasing your design work is essential for consideration.

Why Join Us?

We’re a small, passionate team with big goals. You’ll have the opportunity to make a meaningful impact, learn from skincare industry experts, and contribute to a brand that prioritizes both client success and employee growth.

How to Apply

No exceptions — in order to apply, please provide the following:

• Write a COVER LETTER addressing the following:To ensure attention to detail, please include the words "Pink Cadillac" in the first paragraph of your cover letter.
• Why do you think you are the perfect candidate for this role?
• Describe a successful email campaign you’ve created and its impact.
• What’s your favorite skincare product and why?
• What are the last three books you’ve read?
• What do you do for fun?
• Create ONE document (Word or PDF) that contains both your cover letter and your resume. Include the cover letter first and your resume second.

We can’t wait to see how you can bring your creativity, expertise, and passion for skincare to our team!

Job Type: Full-time

Pay: $26.00 - $30.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Day shift
• Monday to Friday
• No nights
• No weekends

Experience:

• Adobe Creative Suite: 1 year (Preferred)
• Adobe Illustrator: 1 year (Preferred)
• Graphic design: 3 years (Preferred)

Ability to Commute:

• Sacramento, CA 95820 (Required)

Ability to Relocate:

• Sacramento, CA 95820: Relocate before starting work (Required)

Work Location: In person