Email Marketing Specialist

About Us

The Journey is a marketing media company specializing in outdoor and travel lifestyle brands. Since 2016, we’ve partnered with brands that inspire adventure, creating authentic, results-driven campaigns. With over 700,000 organically grown followers across platforms, we help businesses in the outdoor and travel space connect with passionate audiences who live to explore.

The Journey offers a range of marketing and media services, including photography, videography, drone imaging, social media management, content creation, online ad buying, graphic design/branding, influencer marketing, and website audits/refreshes. What sets us apart is our commitment to on-location storytelling, helping clients grow their sales and bookings by sharing compelling narratives with their audiences.

Job Description

We’re seeking an experienced and results-driven Email Marketing Specialist to join our team. This role is ideal for someone with a passion for the outdoors, hiking, adventure, and travel, who loves crafting campaigns that convert. You’ll play a vital role in building and executing email marketing strategies for businesses in the RV, glamping, hospitality, outdoor retail, and tourism industries.

If you’re skilled in email marketing, have experience with GoHighLevel, and are excited about creating campaigns that resonate with adventurous audiences, we’d love to hear from you!

Responsibilities

• Email Campaign Strategy: Develop, implement, and optimize email marketing campaigns to drive engagement and conversions.
• Automation & CRM Management: Create and manage workflows, triggers, and automations in GoHighLevel or similar platforms.
• Audience Segmentation: Build and maintain segmented lists to deliver personalized and relevant content to diverse audiences.
• Content Creation: Collaborate with our content and creative teams to craft compelling email copy, designs, and calls to action.
• Performance Analysis: Monitor campaign metrics (e.g., open rates, click-through rates, conversions) and provide actionable insights for improvement.
• A/B Testing: Test subject lines, content, and strategies to continually optimize email performance.
• Compliance: Ensure all email campaigns comply with relevant privacy laws and best practices (e.g., GDPR, CAN-SPAM).
• Collaboration: Work closely with the sales and marketing teams to align email strategies with broader campaigns and objectives.

Qualifications

• Experience: At least 3 years of professional email marketing experience.
• Platform Expertise: Proficiency in GoHighLevel or similar CRM and email marketing platforms (e.g., HubSpot, Mailchimp, Klaviyo).
• Analytical Skills: Strong ability to interpret campaign metrics and make data-driven decisions.
• Copywriting Skills: Exceptional writing skills with a focus on engaging, persuasive, and on-brand messaging.
• Attention to Detail: Strong organizational and project management skills.
• Passion for the Outdoors: Enthusiasm for hiking, adventure, travel, and outdoor lifestyle is a big plus.
• B2B Experience: Familiarity with crafting campaigns for B2B audiences, particularly in industries like RV sites, glamping, hospitality, outdoor retail, or tourism, is highly desirable.

Why Join Us?

• Work from anywhere with a flexible schedule.
• Collaborate with a team that shares your passion for adventure and the outdoors.
• Opportunity to work on exciting campaigns for leading outdoor lifestyle brands.
• Access to a supportive team and tools to enhance your skills.

How to Apply

Send your resume and a brief message introducing yourself to info@thejourneyest2016.com. Highlight your experience with email marketing, GoHighLevel (or similar platforms), and your connection to the outdoor lifestyle.

Job Type: Contract

Pay: Up to $100,000.00 per year

Schedule:

• Monday to Friday

Experience:

• Email marketing: 3 years (Required)
• Copywriting: 3 years (Required)

Experience:

• Email marketing: 3 years (Required)
• Copywriting: 3 years (Required)

Language:

• English (Required)

License/Certification:

• Driver's License (Required)

Work Location: Remote