Email Marketing Specialist

Job Summary

We are a new and fast growing apparel brand. We are currently seeking a creative and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will have a strong background in email marketing and the Klaviyo platform.

Duties

• Manage and grow subscriber lists, ensuring proper segmentation and personalization.
• Design and implement effective email marketing campaigns to engage customers and promote products.
• Development of a personalization and segmentation strategy.
• Write, edit, proofread emails for clarity, grammar, spelling.
• Ensure proper list hygiene and purge all inactive subscribers.
• Upgrade our email templates using graphics, personalization, and advanced features.
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Analyze campaign performance by monitoring email performance metrics and provide actionable insights for optimization and suggest improvements.
• Conduct A/B testing to improve email performance.
• Ensure emails are compliant with email marketing regulations.
• Implement marketing automation strategies using Klaviyo.
• Stay updated on industry trends and best practices in digital marketing to continuously improve strategies.

Qualifications

• Proven experience in email marketing, with a focus on e-commerce.
• Proficiency in marketing automation tools such as HubSpot and MailChimp.
• Strong copywriting skills with the ability to create engaging content tailored to target audiences.
• Familiarity with Google Analytics for tracking campaign performance.
• Basic knowledge of HTML and CSS for web content management.
• Excellent communication skills, both written and verbal, with a keen eye for detail.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• A degree in Marketing, Communications, or a related field is preferred but not mandatory.

Join us as we strive to elevate our brand through innovative marketing strategies!

Job Type: Part-time

Pay: $25.00 per hour

Expected hours: 5 per week

Work Location: Remote