Email Marketing Specialist

Job Description

E-MARKETING SPECIALIST

Developing and executing strategic email marketing campaigns, managing subscriber lists, crafting compelling email content, analyzing campaign performance data, and optimizing email strategies to maximize engagement and conversions, often collaborating with cross-functional teams to align messaging across channels.

Key Responsibilities:

Strategy Development:

• Create and implement comprehensive email marketing strategies aligned with overall marketing goals.
• Identify target audiences and segment email lists for personalized messaging.
• Develop email campaign calendars with clear objectives and timelines.

Campaign Execution:

• Design visually appealing email templates with compelling calls-to-action (CTAs).
• Craft engaging email copy tailored to different audience segments.
• Manage email automation workflows to deliver targeted messages based on user behavior.
• Monitor email deliverability and address any issues.
• Performance Analysis

Optimization:

• Track key email marketing metrics (open rates, click-through rates, conversion rates) using analytics tools.
• Analyze campaign data to identify areas for improvement and optimize future email strategies.
• Conduct A/B testing on email subject lines, content, and design elements to maximize engagement.

Data Management:

• Maintain and update subscriber lists to ensure accuracy and compliance with data privacy regulations.
• Utilize CRM systems to integrate email marketing with other marketing channels.

Collaboration:

• Partner with sales teams to align email campaigns with lead generation initiatives.

Required Skills:

• Strong understanding of email marketing best practices and industry trends
• Expertise in email marketing automation platforms (e.g., Mailchimp, Salesforce Marketing Cloud, Zoho Campaigns)
• Proven ability to analyze data and translate insights into actionable strategies
• Excellent copywriting and editing skills to craft engaging email content
• Creative design sense to develop visually appealing email templates
• Understanding of data privacy regulations and best practices

Experience:

• 3 to 4 years of experience.

Job Type: Full-time

Pay: $20,000.00 - $30,000.00 per month

Schedule:

• Monday to Friday

Experience:

• Email marketing: 1 year (Required)
• MailChimp: 1 year (Preferred)

Work Location: Remote